Digital Marketing Manager

7 months ago

Perth, Australia Curtin University of Technology Full time

Full time, continuing (permanent) position
- $111,205 - $118,509 (G08) + 17% superannuation
- Further develop and refine your leadership skills in this exciting opportunity

**Job Reference**:1193723**

**About us**

Curtin’s high functioning **Marketing Operations and Engagement** **Team **drive digital marketing innovation and student recruitment activities to keep pace with the market, improve effectiveness and meet changing customer expectations. The **Digital Marketing team** are responsible for crafting leading digital experiences that delight and empower future students on their journey towards personal growth and meaningful impact.

**Your new role**

Join our highly skilled team and take charge of a dynamic role as our next **Digital Marketing Manager**. Working closely with the Deputy Director, you will lead and manage a team of expert digital marketing specialists to optimise brand, acquisition and engagement activities for the University. This includes overseeing the development and maintenance of our future student websites, ensuring they are user friendly, functional, and engaging to our diverse audiences. This is a great opportunity for an experienced Digital Marketing Professional seeking to broaden their skillset within a highly reputable, global organisation.

**Your mission?** To lead digital endeavours that deeply connect with our audience and drive us confidently towards our objectives. Here's how you'll make it happen:

- **Elevate Future Student Websites**: Take the reins in enhancing Curtin’s future student website portfolio, exceeding key performance indicators by implementing cutting-edge digital strategies and bespoke content tailored to our audience’s needs.
- **Collaborative Campaign Excellence**: Forge strong partnerships with University Marketing teams, stakeholders, and external agencies to meticulously plan and execute digital projects, marketing campaigns, and events. Together, we'll ensure seamless user journeys that amplify student recruitment efforts and advance our brand's strategic vision.
- **Digital Optimisation**: Lead efforts to optimise our digital infrastructure, ensuring seamless user experiences and maximising visibility across search engines (including technical SEO). Your focus on enhancing internal and external search performance, along with website production will further drive engagement, lead generation, and data capture.
- **Data-Driven Insights**: Drive the development and implementation of robust marketing data strategies, fostering data governance and integrity. By effectively measuring marketing performance for ROI analysis, we'll glean invaluable insights to steer our future endeavours.
- **Inspiring Team Leadership**: Lead a team of digital marketing professionals with skill and vision. Through effective workload prioritisation and supportive coaching, you'll empower team members to excel in their roles and foster their professional growth.

**To be successful in the role you will have**:

- Completed relevant qualifications, alongside extensive work experience in the digital marketing field.
- Minimum of 2 years’ experience leading and managing a team within the marketing industry with a focus on digital strategies and channels.
- Demonstrated planning and management skills and a record of successfully delivering business outcomes for an organisation.
- Excellent interpersonal skills with the ability to work collaboratively across an organisation and develop strong relationships and networks.
- Demonstrated experience in a range of digital marketing technologies, specifically content management systems and analytics tools - including **Google Analytics, Google Tag Manager and Google Data Studio.**

**In this role, you can look forward to** truly making a difference, as your efforts seek to attract and engage our future students. At Curtin, you will have the opportunity to work within an exciting and innovative environment, you will actively notice the impact of your work as you are surrounded by bright minds solving the problems of tomorrow. If you have a strong passion for digital marketing and are looking for your next greatest challenge, we are keen to hear from you

**We are committed to providing a flourishing and progressive workplace**. This role provides opportunity to develop leadership and management capabilities, working alongside talented mentors in an environment that advocates for your success. This position would be well suited towards a strategic thinker with strong stakeholder management skills and a positive attitude towards leading a team to enhance user experience.

As this is a continuing (permanent) role, **you will require permanent work rights in Australia to be considered.**

**Curtin University**

Curtin University offers a competitive remuneration and benefits package, a friendly and collaborative work environment, generous leave entitlements and superannuation, flexible working arrangements, and salary-packagi

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