Marketing Campaign Manager

5 days ago


Perth, Western Australia Programmed Full time
Role Overview

This role is responsible for creating and delivering compelling marketing campaigns and content to support key strategic marketing goals and enhance brand positioning in the market.

Key Responsibilities
  • Safety Compliance and Risk Management: Ensure safety compliance and minimise injury risks, achieving safety targets.
  • Team Leadership: Foster a high-performance, professional, and innovative team culture.
  • Marketing Strategy: Support the development and alignment of Marketing plans, budgets, KPIs, and policies.
  • Stakeholder Engagement: Represent clients' interests with stakeholders, including farmers, sales agents, and industry representatives.
Brand Advocacy
  • Brand Management: Manage and develop clients' brands, including brand templates.
  • Brand Equity: Safeguard and strengthen brand equity across internal and external stakeholders.
Marketing Projects
  • Campaign Planning: Plan and execute online/offline campaigns aligned with marketing strategies.
  • Segmentation and Selection: Assist in seasonal offers, promotions, and product marketing projects.
  • Media Planning: Support segmentation, channel selection, media planning, branding, and metrics reporting.
  • Creative Briefing: Develop creative briefs, coordinate customer stories, and manage production.
  • Marketing Inbox Management: Manage marketing inbox and coordinate ad hoc marketing requests.
  • Local Area Marketing Kit: Update and improve Local Area Marketing Kit, events, EDMs, and advertisements.
Digital Marketing
  • Online Content: Update and maintain online content, ensuring alignment with offline materials.
  • SEO Best Practices: Implement SEO best practices and maintain an eDM schedule.
  • Social Media Content: Create social media content and optimise digital marketing processes.
Events and Conferences
  • Event Management: Support end-to-end event management for corporate and community events.
  • Consultant Days: Coordinate consultants' days, customer visits, field days, webinars, and promotional activities.
CRM and Marketing Automation
  • CRM User: Core user of OneView CRM (MS Dynamics) and marketing automation tools.
  • Customer Database: Maintain and update customer databases for marketing communications.
  • Data Integrity: Monitor data integrity and assist in project tracking and campaign analysis.

Estimated Salary: $80,000 - $110,000 per annum, depending on experience and qualifications.



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