Marketing Automation Specialist

4 weeks ago


Melbourne City Centre, Australia Paxus Australia Pty Ltd Full time

Posted 01 August 2023
- SalaryPackage ( Including Super )
- LocationMelbourne CBD
- Job type Permanent
- DisciplineDigital
- ReferenceBBBH255349_1690858834

**Job description**:
**Company Type**: Agency
**Role**: Marketing Automation Specialist
**Platforms**:Marketo
**Salary**: Depending on Marketo's Experience
**Location**: Melbourne
- *Please mention your VISA Status/Working Rights in your resume*_

**What you'll be doing**
- Collaborate with clients and the agency's marketing team to develop **marketing automation strategies** that align with clients' goals and objectives.
- Create and execute marketing automation campaigns across various channels using** Marketo** as the marketing automation platform.
- ** Track and analyze** campaign performance metrics, KPIs, and ROI, and generate reports to evaluate the success of marketing automation efforts.
- Implement **lead generation and lead nurturing **programs to attract prospects and move them through the sales funnel using automated workflows and content.
- Act as a liaison between the agency and clients, communicating campaign progress, results, and recommendations effectively.
- Ensure **compliance** with relevant data protection laws, such as GDPR, when handling customer data and sending marketing communications.

**What we are looking for**
- Strong experience with the ins and outs of the Marketo marketing automation platform.
- Experience with CRM systems and how to integrate Marketo with popular CRMs like Salesforce or Microsoft Dynamics.
- Experience with other B2B MA platforms like SFMC, Pardot, OR Adobe is a huge bonus.

**Why work with this company**
- Flexible working arrangement - 3 days office + 2 days home.
- Office 50m from Public Transport, lots of cafes & restaurants.
- Access to regular industry events & industry training programs.
- Work with Tier-1 B2B Clients across Australia
- Public Holiday Swap options
- Wellness program for your Mental & physical health.
- Dedicated Budget allocated for your Learning & development
- Work from anywhere in the world for up to 4-weeks per annum
- INTERVIEWING NOW*
*Please mention your **VISA Status/Working Rights** in your resume*

Yugal Bhatia ( Yoogle )



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