Marketing Automation Analyst
4 weeks ago
Posted 29 August 2023
- SalaryAU$80000 - AU$90000 per annum + Super
- LocationMelbourne CBD
- Job type Permanent
- DisciplineDigital
- ReferenceBBBH255349_1693299191
**Job description**:
**Company Type**: Agency
**Role**: Marketing Automation Specialist
**Platforms**:Marketo, Pardot, Eloqua, Emarsys
**Salary**: 80K to 100K package (Including Super)
**Location**: Melbourne
- *Please mention your VISA Status/Working Rights in your resume*_
**What you'll be doing**
- Collaborate with clients and the agency's marketing team to develop **marketing automation strategies** that align with clients' goals and objectives.
- Create and execute marketing automation campaigns across various channels using** Marketo** as the marketing automation platform.
- ** Track and analyze** campaign performance metrics, KPIs, and ROI, and generate reports to evaluate the success of marketing automation efforts.
- Implement **lead generation and lead nurturing **programs to attract prospects and move them through the sales funnel using automated workflows and content.
- Act as a liaison between the agency and clients, communicating campaign progress, results, and recommendations effectively.
- Ensure **compliance** with relevant data protection laws, such as GDPR, when handling customer data and sending marketing communications.
**What we are looking for**
- 2+ years experience with of B2B Marketing Aautomation platforms like **Marketo, Pardot, Eloqua, OR Emarsys**:
- Experience with CRM systems and how to integrate Marketo with popular CRMs like Salesforce or Microsoft Dynamics.
- Experience with other B2B MA platforms like Pardot or Eloqua or Emarsys is a huge bonus.
**Why work with this company**
- Flexible working arrangement - 3 days office + 2 days home.
- Office 50m from Public Transport, lots of cafes & restaurants.
- Access to regular industry events & industry training programs.
- Work with Tier-1 B2B Clients across Australia
- Public Holiday Swap options
- Wellness program for your Mental & physical health.
- Dedicated Budget allocated for your Learning & development
- Work from anywhere in the world for up to 4-weeks per annum
- INTERVIEWING NOW*
*Please mention your **VISA Status/Working Rights** in your resume*
Yugal Bhatia ( Yoogle )
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