Marketing Automation Specialist

1 week ago


Melbourne City Centre, Victoria, Australia Paxus Australia Pty Ltd Full time
Posted 01 August 202- SalaryPackage ( Including Super )

  • LocationMelbourne CBD
  • Job type Permanent
  • DisciplineDigital
  • ReferenceBBBH255349_

Job description:

Company Type:
Agency

Role:
Marketing Automation Specialist

Platforms:
Marketo

Salary:
Depending on Marketo's Experience

Location:
Melbourne

- *Please mention your VISA Status/Working Rights in your resume*_

What you'll be doing

  • Collaborate with clients and the agency's marketing team to develop
    marketing automation strategies that align with clients' goals and objectives.
  • Create and execute marketing automation campaigns across various channels using
    Marketo as the marketing automation platform.
-
Track and analyze campaign performance metrics, KPIs, and ROI, and generate reports to evaluate the success of marketing automation efforts.

  • Implement
    lead generation and lead nurturing programs to attract prospects and move them through the sales funnel using automated workflows and content.
  • Act as a liaison between the agency and clients, communicating campaign progress, results, and recommendations effectively.
  • Ensure
    compliance with relevant data protection laws, such as GDPR, when handling customer data and sending marketing communications.

What we are looking for

  • Strong experience with the ins and outs of the Marketo marketing automation platform.
  • Experience with CRM systems and how to integrate Marketo with popular CRMs like Salesforce or Microsoft Dynamics.
  • Experience with other B2B MA platforms like SFMC, Pardot, OR Adobe is a huge bonus.

Why work with this company

  • Flexible working arrangement 3 days office + 2 days home.
  • Office 50m from Public Transport, lots of cafes & restaurants.
  • Access to regular industry events & industry training programs.
  • Work with Tier1 B2B Clients across Australia
  • Public Holiday Swap options
  • Wellness program for your Mental & physical health.
  • Dedicated Budget allocated for your Learning & development
  • Work from anywhere in the world for up to 4weeks per annum
  • INTERVIEWING NOW**Please mention your
    VISA Status/Working Rights in your resume*Yugal Bhatia ( Yoogle )


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