Marketing Automation Specialist
1 week ago
- LocationMelbourne CBD
- Job type Permanent
- DisciplineDigital
- ReferenceBBBH255349_
Job description:
Company Type:
Agency
Role:
Marketing Automation Specialist
Platforms:
Marketo
Salary:
Depending on Marketo's Experience
Location:
Melbourne
- *Please mention your VISA Status/Working Rights in your resume*_
What you'll be doing
- Collaborate with clients and the agency's marketing team to develop
marketing automation strategies that align with clients' goals and objectives. - Create and execute marketing automation campaigns across various channels using
Marketo as the marketing automation platform.
Track and analyze campaign performance metrics, KPIs, and ROI, and generate reports to evaluate the success of marketing automation efforts.
- Implement
lead generation and lead nurturing programs to attract prospects and move them through the sales funnel using automated workflows and content. - Act as a liaison between the agency and clients, communicating campaign progress, results, and recommendations effectively.
- Ensure
compliance with relevant data protection laws, such as GDPR, when handling customer data and sending marketing communications.
What we are looking for
- Strong experience with the ins and outs of the Marketo marketing automation platform.
- Experience with CRM systems and how to integrate Marketo with popular CRMs like Salesforce or Microsoft Dynamics.
- Experience with other B2B MA platforms like SFMC, Pardot, OR Adobe is a huge bonus.
Why work with this company
- Flexible working arrangement 3 days office + 2 days home.
- Office 50m from Public Transport, lots of cafes & restaurants.
- Access to regular industry events & industry training programs.
- Work with Tier1 B2B Clients across Australia
- Public Holiday Swap options
- Wellness program for your Mental & physical health.
- Dedicated Budget allocated for your Learning & development
- Work from anywhere in the world for up to 4weeks per annum
- INTERVIEWING NOW**Please mention your
VISA Status/Working Rights in your resume*Yugal Bhatia ( Yoogle )
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