Associate Director Brand Marketing

1 month ago

Melbourne, Australia CSL Full time

**Associate Director Brand Marketing (M/F/x) - Respreeza**:
(Fulltime / permanent)

Location: any affiliate within the INTERNATIONAL Cluster

Brand: Respreeza

Position Purpose:
The Associate Director, Brand Marketing is responsible for the development and implementation of the Brand / Disease Area strategy (Respreeza) within the assigned portfolio for the International region. The incumbent will be the vanguard of driving sales growth through a combination of market expansion and brand adoption strategies that align across diverse International region while also addressing local market needs. This role involves collaboration and co-creation with cross-functional teams, affiliates, Int Mkt & GCD teams.

The focus is on inline CSL Behring brands and may include future product LCMs (once they are within -12 months' time horizon), ensuring that there is a fit for purpose go-to-market strategy for the international region via pan-regional integrated marketing strategy playbooks, programs, and tactics, for localisation and implementation across the affiliate network.

The incumbent will lead their respective Brand IBT and champion 3M partnership and collaboration with cross-functional affiliate, Int Mkt & GCD teams through co-creation of an aligned brand strategy, programs, and initiatives.

Reporting Relationship:
Reports to: Senior Director, Marketing Portfolio Lead, Commercial Operations International

The Role
- Lead the development of brand / disease area strategy and marketing programs for the International region that meet the needs of each cluster and major markets that align with corporate goals (e.g. profit, price etc) ensuring responsiveness to local market dynamics and healthcare regulations.
- Subject matter expert and “go-to” marketing business partner by affiliates. Lives the vision of creating a professional, world class international marketing organisation that inspires affiliate teams.
- Develop and implement marketing strategies for the international region, ensuring alignment with portfolio business objectives and local market needs.
- Ensure strategies are developed for prioritised archetypes with each affiliate appropriately mapped ensuring effective positioning and messaging tailored to diverse cultural and regulatory environments.
- Help the affiliate teams to think creatively and identify short
- and long-term opportunities, challenges, solutions. Able to bring in-depth country experience.
- Develop lifecycle management opportunities to ensure sustained growth and market presence and support the development of strategies to maximise the value of relevant brands throughout its lifecycle.
- Drive comprehensive market research and analysis to identify trends, customer needs, and competitive landscape across different countries in the region. Use these insights to inform strategic decisions, identify opportunities and optimise marketing plans.
- Develop lifecycle management opportunities to ensure sustained growth and market presence and support the development of strategies to maximise the value of relevant brands throughout its lifecycle
- Develop aligned customer focused brand plans and enable consistent and disciplined implementation across the international region.
- Establish metrics and KPIs to track the effectiveness of marketing activities. Regularly review performance data to identify areas for improvement and adjust strategies as needed.
- Build region-wide confidence in portfolio/brand strategies and plans and establish a culture of good practice sharing.
- Identify and recommend business process improvements within the region.
- Lead the 3M team and IBT for their Brand / Disease Area including setting agenda, discussion points, action points and follow up on execution.
- Liaise with internal and external stakeholders (HCPs, KOLs, colleagues in Marketing, Medical Affairs, Regulatory, Finance and other functions) to become the contact and reference point for product related topics.
- Manage the brand budget and resources for the international region, ensuring resources are allocated effectively to maximise ROI. Monitor and report on budget expenditures

Key Skills and Experience:

- Graduate degree or equivalent required. Postgraduate qualification preferred
- 8-10 years' healthcare experience with 7+ years’ brand sales and marketing experience in pharmaceuticals or biotech sector
- Drive the brand strategy with operational excellence, exceeding business objectives.
- Proficiency in CRM systems and tools, with a focus on leveraging data-driven insights to drive customer engagement and retention.
- Strong analytical capabilities, with the ability to translate market insights into actionable marketing strategies and tactics.
- Excellent project management skills, with a track record of successfully managing multi-stakeholder projects from inception to implementation.
- An excellent command of the English language (spoken and written) is required.
- Experience driving above cou

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