Marketing and Brand Coordinator

7 months ago

Melbourne, Australia Inject Full time

Competitive Base Salary.
- Work with award winning premium sleep brands.
- Thomastown Location.

**About Comfort Sleep**

Celebrating more than forty years as a leading Australian premium bedding and mattress manufacturer, Comfort Sleep is invested in providing the highest quality of bedding products, selling to 5-star hotels and top of the range retailers nationally.

As a family business, there’s a commitment to quality, professionalism and excellent customer service that’s lasted. There is a focus on getting things right together, from the office to the factory floor, everyone looks out for one another.

We have also recently partnered with the most prominent Italian sleep brand globally in Magniflex. Where we are now looking for a motivated marketing and brand coordinator to drive brand growth for Comfort Sleep and Magniflex Australia wide.

**Why You Want to Work Here**
- This is your chance to showcase your creative and strategic abilities to build awareness for two premium recognised brands.
- Endless growth opportunities come with Comfort Sleep and Magniflex. As these brands expand, your capabilities, expertise, and salary will also increase, solidifying your position as a brand and marketing specialist.
- With support day to day from from the Director and product marketing coordinator, you'll have the space and autonomy to share your ideas and see those plans come to life.

**About the Role**
- Taking ownership of, and driving the overall brand and marketing plan execution for Comfort Sleep and Magniflex.
- Strategising a content marketing plan based on competitor research and data analytics that links to Comfort Sleep's and Magniflex's business objectives.
- Envisioning, creating and scheduling content to be featured across our social media platforms such as websites, Instagram, Facebook and Tik Tok.
- Designing attractive marketing materials and collateral such as brochures, information sheets, and posters to help build awareness for Comfort Sleep and Magniflex's brand.
- Coordinating and supporting the sales representatives with setting up in-store brand marketing.
- Developing an SEO strategy and executing on-page optimisations, building backlinks and monitoring keyword performance.
- Developing and executing a paid search strategy utilising Google search ads.

**About You**
- You may have had mentorship in previous marketing roles and are looking for a new challenge where you can be autonomous in your day to day.
- You feel you are ready to express your creative vision and take the lead in the creation and execution of a marketing strategy.
- Whether it was designing logos on Illustrator or writing engaging content, you took pride in setting high standards for yourself.
- What you found fulfilling in your past or current role was making a positive impact with clients. Seeing that it was your marketing strategy and content that helped generate more sales or followers for the client truly made your day.

**Selection Criteria**
- Experience in a marketing role.
- Experience in designing and creating marketing collateral.

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