Marketing Automation Manager

5 days ago


Melbourne, Australia Pony Express Talent Delivery Full time

Profitable, fast-growth business
- Newly created role
- Drive global localisation & personalisation

**Company**
Designed by educators and with foundations in English language learning, this company have created a world-class platform which provides a "whole ecosystem" offering for publishers, universities, schools, and companies to develop, sell and teach outstanding content to students.

The goal is to inspire one billion people worldwide
- 'to be more by learning more'_ and to become the undisputed global leader in online high-stakes test prep.

Test prep is a highly fragmented market dominated by thousands of 'bricks and mortar' schools in their key markets (India, Latam, Middle East etc.). There are only a few online test prep providers. In addition, hundreds of online 'specialists' offer test prep on YouTube with generally substandard content and questionable teaching methods.

Over the past seven years, they have helped over 1.9 million students pass their high-stakes English exam, averaging 1100 signups daily, with a 4.9 rating on TrustPilot and an NPS of 60.

With a highly credentialed executive team (ask us for more info) driving an ambitious growth agenda, now is the perfect time to join.

**Role**
A newly created position that will play a critical role in driving global localisation & personalisation for 15 key international markets. Sitting at the intersection of marketing, product and technology, you will develop personalised customer journeys leveraging the power of the company tech stack (Pardot/SFMC, Shopify, GA4). Key stakeholders include the Digital Marketing Lead, Executive Team, Head of Product, and the development team based in Bali (expect a couple of very enjoyable business trips per year).

You will need strong project management skills and the ability to translate business objectives into technical deliverables (no development, coding or querying skills are required). Operating in a small business, you will have the opportunity to define the boundaries of your role, rapidly accelerating your growth.

**You**
We're seeking someone with existing SFMC/Pardot experience gained in a hands-on marketing automation role. You are comfortable operating as the 'translator' between developers and marketing/business. You can build journeys. Ideally, you have experience with multi-region personalisation (language, currency, content, etc). Importantly, you can be autonomous and know how to influence, ask the right questions, align priorities and forge a path where one doesn't exist.

**What's on offer**
- Hybrid work and flexible hours. 3 days in, 2 at home.
- Open office, south Melbourne location, near public transport
- 130-160k + super
- A culture of opportunity
- Inclusive, warm and diverse team

**Interested?



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