Advertising Specialist

3 months ago

Sydney Olympic Park, Australia Motorcycling NSW Full time

The Advertising Specialist assists with the development of the digital marketing strategy and the delivery of the broader marketing strategy of our organisation.

This key role within the Operations team is responsible for leading digital content creation, asset development, marketing collateral and communications templates that assist in delivering the Strategic Plan, and drive awareness of the organisations events.
- Working within the Operations team to maintain and develop the digital platforms including website and social media, including creation of digital assets.
- Developing and driving the digital content strategy to engage and increase fans and stakeholders' relationship.
- Developing and delivering marketing initiatives and campaigns to drive deeper engagement on social media.
- Developing a high-quality content library and videos for digital channels
- Assist in connecting members to major NSW events including the State & National Championships, etc.
- Working with the Sport & Development Team to support local area marketing needs of stakeholders.
- Supporting NSW clubs and Sports Committees with their marketing requests and developing local area marketing resources.
- Ensuring clubs and Sports Committees are engaged with state and national marketing initiatives
- Assisting the Chief Operations Officer with marketing and communications tasks as required.

Reporting to the Chief Operations Officer.

Knowledge & Skills
- Highly creative.
- Efficient in design and use of Adobe CS5 software (InDesign, Illustrator, Photoshop, Acrobat Pro).
- Video production skills.
- 2-3 years’ digital marketing experience in a similar role with proven experience managing paid social media advertising campaigns.
- Expert knowledge of all social media platforms and strategy creation.
- Strong analytical skills and data-driven thinking with proficient with Google products including Analytics, Search Console, AdWords, Tag Manager, Facebook Business, Instagram, YouTube, LinkedIn.
- Advanced in copywriting for social media engagement (captions, blogs, reply to comments and DMs).
- Up to date with the latest trends and best practices in online marketing and sport industry.
- Highly organised with proven skills in effective prioritisation and making sound professional judgements.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

**Qualifications**:

- Tertiary qualification in digital marketing.
- Previous experience in sport industry welcomed.

Competencies, Behaviors & Attributes
- Excellent presentation and professional demeanor balanced with a friendly and pleasant personality.
- Ability to remain calm under pressure.
- Commitment and ability to operate discretion, integrity, and confidence.
- Ability to deal with multiple and diverse stakeholders with efficiency and professionalism.
- Enthusiastic and energetic with a genuine interest in the sporting and event industry.
- Willingness and ability to be creative and innovative with a ‘can-do’ attitude.
- Preparedness to be flexible in regard to working hours and work arrangements associated with events and functions

Pay: $76,000.00 - $78,000.00 per year

Schedule:

- 8 hour shift

Work Location: In person

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