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Marketing Automation and CRM Manager

3 months ago

Clayton, Australia DuluxGroup Full time

**Work options**: Hybrid

This role is hybrid, with approximately 50:50 in-person and remote work flexibility.
- Opportunity for career advancement through an established career growth strategy.
- Be part of a supportive and flexible culture
- Enjoy the benefits of the broader Dulux Group

**About the Role**

As the Marketing Automation and CRM Manager within the Dulux Digital Marketing team, you will identify, plan and deliver data-driven, personalised digital marketing activity that increases engagement, conversion, efficiency and return on investment.

From on-boarding, to retention, cross-sell and loyalty, this role will transform the consumer and customer experience using data-driven communications that enhance consumer and customer journeys.

**Key responsibilities**:

- Work with various stakeholders to manage the day-to-day running of digital CRM programs.
- Map/align all engagement touchpoints and activity to personalised consumer/customer journeys, next best actions and conversion funnel metrics.
- Develop data-driven audience segment insights and engagement strategies that drive relevance, conversion and loyalty.
- Execute acquisition campaigns and activities to grow consumer database/lead management.
- Analyse performance data and recommend insight-led optimisations for campaign and always-on audience engagement.
- Lead an agile martech/data squad to deliver commercial outcomes within a cross-functional team. This includes prioritisation and delivery management in Jira/Confluence.
- Own the HubSpot marketing platform and interface with the Customer Data Platform (Segment.io), in conjunction with the Data Squad.
- Manage operational consumer/trade databases in HubSpot and the integration of data across touchpoints, including related privacy data management and governance.
- Collaborate on reporting and optimisation of all 1:1 communication for both B2B and B2C segments, anchored to team and business KPIs.
- Effective management of key stakeholders across a broad spectrum of the business, ensuring clear, timely communication and a positive, can-do attitude.
- Document business processes, including touchpoints, workflows, segmentation, communication and conversion within the Dulux digital engagement ecosystem.

**Skills and Expereince**
- Bachelor’s Degree in Business/Marketing/Technology or equivalent and at least five years’ experience running digital marketing communications, data-driven automation and conversion process.
- Advanced skills in CRM. Extensive experience with HubSpot or equivalent platforms required.
- Excellent knowledge of agile methodology and data structures, with experience in Digital Marketing Audience Management.
- Strong organisational skills demonstrated thorough planning, design and pro-active management/delivery.
- Expert analytical and problem-solving skills
- Advanced knowledge of digital marketing, workflow automation and data management platforms

**Why DuluxGroup?**

As a member of our team, you'll unleash your potential, grow, achieve and thrive with us.

We offer a fast-paced work environment that values collaboration, rewards high-performance, and inspires innovation.

But it's not just about the work - it's also about the people.

At DuluxGroup, we foster a culture of inclusion, diversity, and flexibility. We care about your wellbeing, and we prioritise your safety in everything we do. You'll work alongside people who value your unique perspectives and contributions.

If you're ready to join a compassionate and collaborative workplace, your opportunity starts here.

**Benefits**
- Opportunities to work flexibly at all stages of your career
- Enjoy comprehensive, holistic health and well-being support, including our Wellbeing Hub and full EAP support
- Let us cover the gap for you, employees with private health insurance extras cover can claim up to $1000 out of pocket gap costs annually
- Give back to the communities in which we live and work, with our “Community Action Day” and other programs
- Market leading Learning and Development initiatives and genuine career pathways to accelerate your growth
- 20 weeks paid parental leave (primary carers) and 2 weeks paid partner leave available from the first day you start working with us.
- Feel truly valued through our employee recognition programs
- Enjoy generous discounts on DuluxGroup products and through our corporate partnerships

**Realising your full potential starts here**

At DuluxGroup, we believe in the power to 'Imagine a better place', and we want you to be a part of it

You'll work with iconic, trusted household brands with a 100+ year history, have the stability of working for a global company and your work will have a real impact. Join us and be part of our growth trajectory as we continue to expand our business globally and innovate in our industry.

DuluxGroup is made up of six main business areas comprising of 50 well recognised brands, this opportunity sits within our **Dulux Paints and C