Account Executive

2 weeks ago

Sydney, Australia Havas Group Full time

Hybrid

Agency:
Havas Media - Hyland Division

Job Description Summary:
At Havas, the Account Executive (AE) will work closely with the Account Manager (AM) and Account Director (AD) to lead the day-to-day & digital operations for a number of clients.

You will be responsible for ensuring that all briefs are answered comprehensively and to an agreed timeline. You will manage input from clients’ creative partners to ensure we are developing high quality ideas and following the media implementation process across all interactive channels.

As part of our integrated Client Account Team structure, you will be directly responsible for planning across all channels and work closely with the specialist product teams, investment, and specialist teams to provide a seamless experience for our clients. You will also be expected to buy media direct with digital publishers particularly where more integrated partnerships are concerned.

Our new Client Account Teams are lead by a Group Business Director (GBD) who is responsible for leading the overall communications strategy and implementation process for clients and managing workloads to ensure pressure points are shared equitably within the team. The AD will lead the overall digital strategy within the team and you will be providing day to day leadership and full campaign management (alongside the AM). When required you will also be supporting on new business pitches.

The role requires maturity, a passion for great work and a desire to create something genuinely different. Whilst the below details your main responsibilities, you will be required to take on other projects and champion tools, systems and processes as and when they are identified by the DAM or DAD. It's hard for us to predict what's around the corner so we require a willingness to adapt and muck in as needed.

Job Description:
Key Responsibilities

Overall servicing and day-to-day operations
- The clients you will work on are vitally important to the agency and we want to ensure these relationships continue with sufficient energy and quality account management. This is a key part of your role as well as ensuring that other Havas teams (products) deliver to expectations.
- Familiarise yourself with the specific client KPI's and deliverables and work with the AM & AD to ensure they are delivered and exceeded.
- Attend internal/external meetings and WIPs with brand managers/directors and internal teams as required and that all relevant action items are followed up and responded to within agreed timelines.
- Fulfilling administrative duties with support from the Communications team including plan maintenance, invoicing & budget reconciliation, meeting co-ordination and the processing of day-to-day activity, requests and enquiries from assigned brand teams.
- Leading all conversations with clients around planning, reporting, implementation, and market conditions.
- Responsibility for campaign creation, delivery, booking trafficking, reporting and optimisation. Ensuring campaigns deliver to forecasted KPI’s.
- Briefs must be answered comprehensively using Havas Media's proprietary tools (where appropriate).
- The group you will work in contains global accounts and as with most global accounts there is a fair amount of reporting to do. You will be required to work closely with the AM & AD to ensure this reporting is delivered on time and to a high standard. You will also be required to ensure all local client reporting needs are met in terms of campaign delivery, competitive, post analysis and media updates.
- Delivery against client benchmarks and strict adherence to financial processes are crucial to your role.
- Assist /Lead conversations with clients around planning, reporting, implementation.
- Responsibility for campaign creation and delivery, booking trafficking, reporting and optimisation.
- Present learnings to clients

Media Planning & Campaign Implementation
- Analysis of media/consumer information & resources to draw relevant insights to determine effective channel mix/budget splits.
- Develop detailed media plans to ensure translation of approved channel strategy, liaise with media owners to negotiate strong rate positions, premium formats and overall added value to inform the campaign outputs.
- Ensure that media plans are kept up-to-date with complete accuracy. Constantly monitor and track activity across all channels to ensure all planned & agreed campaign goals are being met (and exceeded) where possible.
- Keep media owners accountable for any under deliveries and negotiate makegoods to balance short falls.

Developing skills in packaging up and selling work to clients
- Build capabilities in logically delivering arguments and clearly/simply selling ideas. The writing of a clear strategy, knowing what insights help frame our story and what is just interesting or telling a client what they already know. Writing a strategy which gives clients what they need vs lighthouse ideas. A big focus on

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