Account Executive

2 days ago

Sydney, Australia TEAM LEWIS Full time

**About TEAM LEWIS**

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 23 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence.

**Purpose of the role**

The Account Executive plays a media focussed and team support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Account Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

**Key responsibilities and tasks**
- Client Management_
- Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
- Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
- Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to
- Participating in new business pitches by providing research support and coordination
- Assists with the coordination of press tours, events and review programmes
- Media Relations_
- Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
- Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
- Develops and strengthens existing media relationships for self and the team
- Monitors relevant news sources and alerts the team to relevant breaking news opportunities
- Understands and identifies strong news angles and media opportunities
- Secures on-going and regular media opportunities such as columns and Q&As
- Organises and coordinates media interviews and press briefings
- Content_
- Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
- Creates press materials and compelling content for both traditional and digital media
- Creates valuable and insightful briefing sheets to assist clients with their press communications
- Understands and develops knowledge around finding a good news angles or hooks
- Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
- Works with content specialists to ensure a consistent level of quality for all written content
- Digital / Social media_
- Provides social media execution and management of related digital activity
- Implements and maintains social media communities, campaigns and projects for digital clients
- Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients
- Contributes to client growth and impact across the full spectrum of social media channels
- Production of social first copy for all channels using appropriate techniques and language relevant to each platform
- Team Working and Development_
- Ensures personal and deliverable client objectives are met on an on-going basis
- Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
- Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries
- Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
- Supports with the training of graduates and interns wherever possible
- Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
- Reporting and analysis_
- Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
- Ensures that all account activity and results are reported back to the Senior Account Executive / Account Manager / Account Director
- Communicates account performance internally at account reviews
- Provides reports to the Account Director or senior management team on request
- General_
- Supports the Account Servicing team on ad hoc initiatives and projects
- Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values and work
- Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
- Contributes and supports the continuous improvement of systems, practices and policies

**About You**
- Relevan

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