Partner Marketing Manager

4 weeks ago

Melbourne, Australia Too Good To Go Full time

At Too Good To Go we have an ambitious goal: to inspire and empower everyone to take action against food waste. More than 1/3 of all food produced in the world is wasted, and that has a huge impact on the environment: 10% of greenhouse gas emissions come from food waste and loss.

We operate the world's largest B2C marketplace for surplus food. Through The Too Good To Go app we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. We are a certified B Corporation with a mission to inspire and empower everyone to fight food waste together. Alongside our marketplace, we create educational tools, deliver business solutions and influence legislation to help reduce food waste.

We're growing fast: Our community of 90 million registered users across 17 countries has already saved more than 300 million meals from going to waste - together avoiding more than 800,000 tonnes of CO2e. In 2023, Fortune included us in their list of companies who 'Change the World', and Apple recognised Too Good To Go as one of the best apps in the world at the prestigious annual App Store Awards, for our app's exceptional user experience and profound impact on society.c

We're looking for an exceptional **Partner Marketing Manager** to join the Marketing team at Too Good To Go in **Australia**

**YOUR MISSION**

As Partner Marketing Manager, you own the development and implementation of acquisition and co-branded marketing campaigns with prospects and partners in Australia. You lead Too Good To Go's B2B and B2B2C marketing presence throughout the Partnership Journey (from Acquisition to Retention and Joint Marketing) for both large chains and independent stores.

**YOUR ROLE**
- Conduct assessment and prioritisation of our Account-Based Marketing (B2B) and Trade (B2B2C) Marketing opportunities with strategic Key Accounts in Australia
- Define the B2B and Trade Marketing Budget and targets
- Lead and execute B2B activations with the help of the Business Development team to engage with and secure large Food Retailers chain deployments
- Develop and strengthen relationships with key stakeholders within the marketing teams of our Key Account partners to unlock high-impact co-branded activities
- Deliver impactful Trade Marketing campaigns that positively impact consumer action KPIs, including app downloads, app opens and meals saved (i.e. purchases)
- Work closely with your B2C Marketing and Global Partner Marketing colleagues to amplify relevant Marketing activity through Partner channels where appropriate
- Feed the international learning loop to help continuously optimise strategies, messaging and activation towards and together with partners
- Identify trends and market potentials, evaluate business opportunities to be proactive in our Marketing approach with Key Accounts
- Work closely with colleagues in the Global Marketing team across Brand, Creative and Partner Marketing to deploy Marketing Plug-And-Play toolkits locally with Key Account Managers
- Manage local partnerships where relevant and/or applicable.
- Collaborate directly with the Country Director on different communications-related efforts and opportunities (including but not limited to: corporate events, corporate social media, leadership communications, speaking opportunities, etc).

**REQUIREMENTS**
- Proven experience with Joint Marketing, (B2B2C) Trade Marketing and co-branded partner marketing activations with large consumer brands, across physical and digital touch points.
- Experience in B2B Marketing and Lead Generation, with a track record of managing the budget and implementation of relevant lead generation channels (both online and offline).
- Demonstrated success in Account-based marketing, having worked hand-in-hand with senior Sales Team stakeholders to successfully fashion, implement and land personalised campaigns targeted at high-value prospects
- Experience navigating in a global matrix organisation, working with internal and external teams where you've shown an ability to inspire and activate a range of stakeholders
- Excellent analytical skills in order to understand the performance of our (centrally-led) lead generation campaigns and to challenge the status quo.
- Brilliant organisation, project management and time-management skills - knows how to prioritise and deliver quality content under tight deadlines.
- Impeccable attention to detail, ensuring all verbal and visual communications are compelling, on-brand and of high-quality.
- Eager to bring new ideas to the table to win over partners.
- A true passion for sustainability - you understand the urgency of action for the planet.
- Experience in tech or F&B companies is a strong plus.

**Our values**:

- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care

**What we have to offer**
- A rare opportunity to work in a social impact company (and certified B Corporation) where you can deliver real, tangible impact in

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