Marketing Business Partner

1 week ago

Melbourne, Victoria, Australia Melbourne Airport Full time

Work options:
Hybrid


This role is a full time position, however Melbourne Airport marketing team operate under a hybrid working operating rhythm where 3 days are in the office and 2 days are remote.

You are welcome to work more days in the office if desired, but flexibility is offered.

**_

Exciting new Aviation Marketing role at Melbourne Airport Look for a Senior Marketing professional to execute the marketing strategy and delivery of major campaigns for our Aviation business._**
_ In the role of Marketing Business Partner, you will be key to the execution of B2B and B2C marketing campaigns, intended to drive business for Melbourne Airport.

our role will be to develop and execute marketing campaigns and activations in Australia and overseas to promote new and existing airlines and destinations.

_


Your role oversees the global promotion of Melbourne Airport's airlines, routes, and destinations to maximize their efficiency and develop new market opportunities.

The Aviation Business Development team leads the airport's aviation development through attracting new international airlines to Melbourne, establishing services to new international destinations, and growing capacity on existing routes.

Y

our role will be to develop and execute marketing campaigns and activations in Australia and overseas to promote new and existing airlines and destinations.


We are after a marketer who not only has a passion for travel and aviation but can also manage the partnerships aspect of the role, whilst having an exceptional track record in leading end-to-end marketing campaigns and knowing what channels will work to drive passenger demand.


As part of this role, you will be part of Melbourne Airport's central marketing team and support their objectives of maximizing value generation from assets and channels across the airport and globally establishing the Melbourne brand as Australia's Favourite Airport destination.


In this role, you'll have the opportunity to

  • Promote airlines, routes, and destinations in Australia and overseas to maximize their efficiency and develop key strategic markets for Melbourne which are currently underserved.
  • Create, lead, and deliver innovative global marketing campaigns and activations to promote Melbourne's existing airlines and routes: Oversee a Marketing Specialist in managing and tracking all campaigns endtoend, comprising all activities and relationships on
- and offshore.

  • Develop creative concepts for joint global partnerships and manage relationships with the respective airlines, tourism & travel trade, airports, agencies, and other international industry partners; Negotiate and secure partnership funding and lead campaign execution.
  • Consistently monitor and report on execution and expenditure, and track ROI to ensure timely adjustment of strategies and budgets.
  • Assist in deciding on the allocation of the aviation marketing budget and marketing funds offered under airline incentives within the joint Melbourne/ Vic Government Aviation Attraction Fund (VAAF); Coordinate and manage all promotional activities on behalf of Melbourne
  • Drive synergies and deliver concepts reflective of the Melbourne Airport's brand in areas such as, the execution of Melbournebased campaign elements and events managed by our Melbourne Airport Events team (e.g. inaugural flight events), airline promotions across the precinct and Melbourne airport social channels, development of marketing plans across Melbourne Airport's advertising assets etc.
  • Drive the creation of innovative concepts to maximise value generation of Melbourne Airport's assets and channels, such as joint affinity marketing to grow Melbourne's customer base.
  • International and some domestic travel may be required.

Your background should include:

  • A minimum of 5+ years of management experience in a strategic marketing and strategic partnership role, desirably in the aviation or travel trade industry
  • Proven experience of developing and leading creative partnership campaigns across various target audiences that engage, educate, and motivate.
  • Extensive experience in the digital space and a solid understanding of the Australian travel trade as well as international markets
  • Experience and existing network with the Australian travel trade and a strong understanding of the aviation and tourism industry will be highly regarded.
  • Experience in working crossculturally with international stakeholders is desired.

About the Company:


Melbourne Airport (Australia Pacific Airports Corporation) is proud to be one of Australia's premier transport hubs and Victoria's gateway to the world, connecting us to the global marketplace.

We are committed to _creating connections that matter_ and enhancing the traveller experience across every aspect of our organisation to deliver our vision of becoming_ Australia's favourite Airport destination_.

Currently, in an exciting phase of change, we are delivering rewarding car

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