CRM Specialist

3 months ago

Sydney, Australia Guardian News & Media Full time

Take local ownership of ongoing CRM engagement and reader revenue activity, with a specific focus on building direct relationships and habits, converting readers into supporters, keeping supporters engaged, and minimising churn.
- Plan, implement, optimise and report on multi-channel campaigns and journeys across Guardian Australia's reader and customer lifecycle.
- Work closely with CRM teams in the UK and US to understand global CRM strategy and best-practices, identifying and executing on opportunities to localise.

For more information please view the full job description here.

**You'll bring**

Knowledge and experience:

- 2+ years experience in a CRM executive role.
- Demonstrated understanding of core CRM principles such as segmentation, automation and journey mapping (experience using Braze will be highly regarded)
- Working knowledge of HTML.
- Demonstrated interest in news and current affairs.

Skills and behaviours:

- Impeccable attention to detail.
- Ability to grasp new concepts and technical instructions quickly.
- Adaptable, self-motivated and proactive.
- Good eye for design and user experience.
- Strong, clear, concise communicator with strong written English skills.
- Good at digesting and critically assessing strategy and plans.
- Team player with strong soft skills and the ability to build productive and collaborative working relationships.
- Strategic and critical thinker.
- Excellent time-management and organisation skills, with the ability to prioritise and balance competing tasks and meet deadlines.
- A strong interest in, and understanding of, the Guardian brand.

**About working at Guardian Australia**
- Hybrid working
- Employee assistance program (EAP) to support employee wellbeing
- Paid volunteer leave
- Dedicated diversity and inclusion employee groups, action plans (including our Reconciliation Action Plan) and cultural competency training
- Guardian digital subscription

Job Number

495

Location

Sydney, New South Wales, Australia

Business Area

Strategy & Delivery

Employment Type

Full time

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