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Multi-channel Performance Manager

4 weeks ago

Richmond, Australia Grill'd Full time

Multi-Channel Performance Manager

About Grill’d

We’re in the business of good burgers that do good - for people and the planet.

And it takes a lot of good people to make it happen. From our local suppliers to our restaurant teams, everyone plays a vital role in helping us create a better future, one delicious burger at a time.

From sustainability initiatives in our restaurants to pioneering meat-free menu options, supporting local community orgs each month and donating over 51,000 burgers to those doing it tough, we’re changing the burger game for the better. Want to be part of a burger revolution? Join us

**About the role**:
Reporting to the Senior Loyalty & Personalization Manager, we’re looking for a customer focused, data driven Digital Performance Manager to join our Support Office in Richmond.

If you’re looking for your next challenge and have experience in leading, implementing and executing digital performance strategies to drive awareness, acquisition, conversion, and retention we would love to hear from you.

Our Digital Performance Manager will play an integral role in bringing the Grill’d brand to life by developing industry-leading digital marketing strategies to maximize channel performance and eCommerce ROI. You will lead and support revenue growth plans across online ordering channels and support members of both the Digital and Social team.

**Sound good? Here's some of the things you’ll manage**:

- You’ll be responsible for campaign management and actively manage paid media across search, social, affiliates, display, programmatic, retargeting networks in line with Marketing & Digital calendar.
- You will be a Channel Performance Leader, leading our omnichannel framework, campaigns, budget and ongoing optimisations, continuously striving for opportunities to improve.
- Manage eCommerce KPIs tracking and growth via full-funnel performance reporting.
- Manage execution of all performance marketing campaigns, including 3rd party agencies on ad creative, performance improvements and budget allocations.
- Responsible for reporting and insights, creating dashboards allowing key stakeholders to have visibility of key performance metrics.
- Manage eCommerce KPIs tracking and growth via full-funnel performance reporting.
- Run testing regularly to ensure full data accuracy and identify issues/gaps.
- Build, plan and implement traffic acquisition strategies for organic and paid channels.

**Who we’re looking for**:

- Bachelor’s degree in relevant field including Marketing, Business, E-Commerce.
- 5+ years’ experience working in a similar environment, owning and leading a program within digital performance.
- Experience managing large omnichannel budgets.
- Excellent analytical capabilities, a data-driven mindset, aligned with an ability to also think outside of the box.
- Self-starter with experience working in high pressure environments with multiple stakeholders to achieve positive results.
- Experience working with other social platforms including Bing Ads, Facebook ads or other relevant platforms that will help drive performance.
- Sound understanding of SEO landscape and best optimisation practices.
- Intermediate SQL skills for scripting, data connection and retrieval are highly desirable, but not essential.
- Experience using Salesforce Marketing Cloud, particularly Ad Studio, is highly regarded.

**Why Grill’d?**
- Epic office culture, social events ranging from active activities, community events and social gatherings.
- Endless opportunities to grow your career; you don’t need to follow a linear career path in our business. We offer multiple opportunities whether it’s developing your soft skills or moving into a different department. We want to help you grow
- We care a lot about our planet, our community and our people. Grill’d offer paid time off during work hours to volunteer at our charity partners throughout the year.
- Love our burgers as much as the job? Did we mention we also offer free burgers every month?

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