Senior Go-to-Market Manager

3 weeks ago

Richmond, Australia REA Group Full time

Senior Go-to-Market Manager

We're REA

REA Group ( is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Senior GTM Manager, Developer role sits within the Customer Marketing team, a team focused on driving our customers’ success by delivering exceptional value through tailored marketing, research and events programs. This team forms part of the Customer group, headed up by Kul Singh.

What the role is all about

Reporting into the Head of GTM , the Senior GTM Manager will develop the marketing plan for our Developer market. Executing multi-channel campaigns to drive awareness, acquisition, usage and retention of our products, reach revenue targets and maintain customer sentiment. In this role, you’ll experience interesting, challenging and varied work while helping us solve problems creatively and bring new ideas to life.

While there’s a good chance no two days will be exactly the same, the core responsibilities of the role include:

Developing the product marketing strategy for our Developer market, leveraging new technology, insights from the market, customers and sales and a deep understanding of business objectives

Develop the Sales Enablement plans to ensure that our sales team are engaged and understand their priorities

Deeply understanding the needs of REA Group customers and competitive offerings, and driving product positioning that supports those needs

Being an internal voice and champion of the customer

Executing integrated B2B marketing campaigns across channels leveraging internal brand and performance teams and hiring external agencies where needed

Tracking and maintaining Developer and Media marketing OKRs

Understanding all segments in granular detail and connecting with them across our channels

Ensuring brand aligned marketing messages, visual creative, marketing claims, etc. are consistent throughout B2B marketing channels

Activating new assets in all marketing channels including advertising, CRM, performance marketing ( SEM), website and sales collateral/scripts

Who we’re looking for

8+ years of marketing experience and 2+ in B2B

A passionate leader, with proven experience building high performing teams and developing others

Analytical, data-driven, detail-oriented nature. Loves and thrives working with numbers.

Scrappy and relentless drive to measure, optimise and improve results

Proven experience thriving and succeeding in fast-paced high growth environment across multiple segments

A great communicator, able to liaise with stakeholders form all functions, at all levels

Strong project management skills, from concept to execution

With a sound understanding of drivers of performance across internal and external marketing channels, to drive acquisition, engagement and retention

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.

We offer:

A hybrid and flexible approach to working -

Flexible parental leave offering for primary and secondary carers

Programs to support mental, emotional, financial and physical health & wellbeing

Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.

Hack Days so you can bring your big ideas to life

Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion

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