Programmatic Manager

6 days ago

North Ryde, Australia Foxtel Full time

**Programmatic Manager**:

- **Job no**: 3756
- **Work type**: Full time
- **Location**: Artarmon, North Ryde
- **Categories**: Marketing & Communications**Life at Foxtel Group**

A career with us means working across one or more of our brands including Foxtel, Hubbl, Kayo Sports, BINGE, Flash, Fox Sports and Foxtel Media. When you join, the **Perks at Work** are taken care of:

- You’re part of Fox Flex, our hybrid way of working with time spent at home and on campus
- Free & discounted products including Foxtel, Foxtel Now, Foxtel Broadband, Kayo Sports and BINGE
- Special days away from work for Birthday, Cultural & Volunteer Leave
- Access to our holistic Fox Fit wellbeing program
- Generous ergonomics allowance for your WFH set up
- Company-wide meeting-free lunch hours and Friday afternoons

**Join Our Team As a Programmatic Manager**

Be responsible for managing programmatic advertising campaigns to drive brand awareness, engagement, and conversions. This role requires a deep understanding of programmatic advertising platforms, strategies, and best practices. You will also work closely with the marketing team to develop campaign strategies, implement campaigns, analyze performance data, and optimize campaigns for maximum ROI.
- Develop and execute a comprehensive programmatic strategy aligned with business objectives
- Brief media partners and work on direct deals & sponsorships
- Setup programmatic campaigns end to end including budgets, objectives, brand studies, cross-channel R&F and pacing
- Work closely with senior stakeholders across departments (marketing, ad tech and measurement, PR) as well as senior leadership to align programmatic efforts with broader business goals
- Develop and execute programmatic advertising campaigns across various channels. Manage the day-to-day execution of campaigns, including campaign setup, monitoring, and optimization
- Distill key channel insights and data to the most critical elements to influence differentiated targeting, messaging, flighting and optimisations. Draw actionable insights from the DSP and Ad server to make key business decisions
- Own ongoing channel test and learn plans, documentation and optimization recommendations
- Responsible for contributing to the Programmatic playbook
- Work closely with publisher vendors and partners to ensure campaign success
- Closely partner with Digital media team in creative, trafficking, martech ad tech and regularly educate the team in the latest programmatic trends and best practices

**Skills and Experiences We’re Looking For**
- Bachelor's degree in Marketing, Advertising, or related field
- Recent experience in programmatic advertising
- Deep understanding of programmatic advertising platforms
- Strong analytical skills and the ability to interpret complex data sets
- Excellent communication and interpersonal skills
- Experience with ad tech tools and platforms

Highly analytical, problem solver and creative thinker with the ability to draw actionable insights

**About Us**

As an equal opportunity employer, we celebrate diversity, knowing our individual differences make us collectively better. We’re helping create a better Australia through a focus on health and wellbeing, social and economic inclusion, reconciliation and reducing our environmental impact.

**A note to recruitment agencies** - we have this role covered. There is no need to get in touch, we do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.

**Advertised**: 05 Apr 2024 AUS Eastern Daylight Time
**Applications close**: 30 Apr 2024 AUS Eastern Standard Time

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