Programmatic Specialist

7 days ago

North Sydney Council, Australia TPG Telecom Full time
Hybrid Work Environment - We Flex to Thrive

  • Exciting time to join a top 100 ASX listed business with big goals.
  • Access to a great selection of benefits and corporate discounts
We've only just begun, but what a beginning. In a once in a generation moment, we've brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

This opportunity


As a Programmatic Specialist you are responsible for ensuring that our programmatic advertising strategy is carried out and managed effectively, and that our channel initiatives reach and resonate with the right audiences, to deliver to our Brand promise and commercial targets.


Responsibilities
We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.

  • Coownership and development of Programmatic Display, Video, dAudio and DOOH strategy with Programmatic Manager
  • Owning the endtoend campaign activation process which involves trafficking of creative tags, trackers and floodlight configuration, DSP campaign setups and QA checks.
  • Regular optimisation of campaign performance and insights reporting.
  • Responsible for regular administrative duties which include weekly performance update, and monthly reconciliation.
  • Refinement of campaign strategies, measurement and attribution as well as carrying out test and learns opportunities.
  • Closely collaborate with Programmatic Manager and Marketing Technology team on audience creation, segmentation, activation, and integration with DMP and other adtech

Knowledge and experience

  • 2+ years of experience in programmatic advertising and campaign management (DSP, DMP, SSP, Ad Exchange, Ad Network, Ad Server)
  • A proven track record of developing effective campaigns that drive tangible business outcomes.
  • Strong understanding of the roles of various programmatic channels across the funnel
  • Ability to understand where automation platforms and measurement tools can be brought into the mix to deliver ROI against our smarter solutions
  • Excellent verbal/written communication and presentation skills. Ability to present complex/technical matters in a way that is easily understood by crossfunctional stakeholders
  • A positive and 'can do' attitude.
  • Tertiary qualification in Marketing/Communications or similar

Benefits and perks

  • Flexible hybrid way of working (from home and office)
- 'Stay Connected Mobile'
  • Access to a free mobile plan
- 'Stay Connected NBN'
  • Access to a free NBN 100 plan
- 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year

  • Access to TPG Learning Hub platform and internal development opportunities
  • Access to Corporate Partner Discounts

Our TPG Telecom Spirit
We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs.

You will join a supportive company that is diverse and inclusive, and celebrates what makes our employees different, as well what brings us together.

We want you to bring your true self to work, and to feel like your contribution matters. We encourage ambition in everything we do, from telco solutions to customer experience, to community impact. You will have real opportunities to take charge and take control.

Bolder and better together
We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant.

#LI-Hybrid #LI-DV1 IND2
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