Senior Marketing Analytics and Performance Lead

1 week ago

Sydney, New South Wales, Australia University of New South Wales Full time
About the Role

We are seeking a highly skilled and experienced Manager of Marketing Analytics & Performance to join our team at the University of New South Wales. This is a key leadership role that involves providing operational leadership and managing a team to deliver high-quality marketing analytics and performance services.

Key Responsibilities
  • Provide strategic leadership and direction to the Marketing Analytics & Performance team, ensuring the delivery of high-quality services that meet the needs of our stakeholders.
  • Develop and implement marketing strategies across owned, paid, and earned channels, leveraging expertise in omnichannel digital marketing analytics, web analytics, customer data platform management, and segmentation.
  • Collaborate with marketing and digital experience leads to design, develop, and implement quantitative segmentation of audiences and advance the unit's lead scoring framework.
  • Advance the creation of an evidence-based view of future student and SIEE audience segment profiles across current, near, and future time horizons to inform sales and marketing strategy.
  • Steward data integrity and governance for all marketing analytics reports published by the data and insights COE.
Requirements
  • Demonstrated experience in marketing and web analytics, performance management, and/or business intelligence development in a commercial environment.
  • Proven track record of developing, implementing, and optimising marketing strategies across owned, paid, and earned channels, with a strong understanding of SEO and SEM.
  • Proven experience in data analysis, ideally in a customer or product setting, with a good handle of quantitative techniques and exposure to the Adobe tech stack.
  • Previous experience leading, coaching, and developing a team.
  • Knowledge of statistics and experience using statistical packages for analysing large datasets and visualisation tools for reporting purposes.
What We Offer
  • Career development opportunities and flexible working options.
  • 17% Superannuation contributions and additional leave loading payments.

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