National Wholesale Manager
7 months ago
Join an iconic Aussie Fashion House
- High performing and supportive culture
- clothing allowance and discount
This role involves leading managing major key accounts, local sales agents, developing and implementing sales strategies, and fostering strong relationships with clients and key stakeholders. The National Sales Manager should possess a deep understanding of current fashion trends, excellent communication and leadership skills, and a proven track record of achieving sales targets.
KEY RESPONSIBILITIES:
Brand:
- Putting together the sales/ brand strategy for each season by brand to grow market share, brand presence, sell through and wholesale sales.
- Managing Indent sales for each range/territory
- Analyse sales data and performance metrics to identify trends and opportunities.
- Prepare regular reports on sales performance, providing insights and recommendations for improvement.
- Utilize data to make informed decisions and adjustments to sales strategies.
- Managing the overall sales performance of each brand.
- Maximising every sales opportunity in line with the brand.
- Setting targets by majors and State for each sell
- Monitor and report weekly on indent sales per customer versus same range LY and previous indent.
- Managing Marketing and selling tools
- All account orders in before production deadline
- Working with each Brand Manager/showroom on their account base and new business
- Managing with production all Samples to be here for photoshoot/ prior to sell and sent out to agents
- Marketing plans for each sell to drive more sales on certain styles
- End of Range review one week after bulk production placed.
- Must present range analysis by category in pics, analysis reporting, Majors buy in pics, sales graphs’, cancelled styles in pics, best performers in pics.
- Collate information from BM’s
- Market review and research
- Managing new business targets lists
- Use and management of Joor
- 100% completion of SMS and selling assets before range launch
Invoiced sales
- Track all invoiced sales for brand to budget monthly and review cancelled sales orders report.
- Chase up all outstanding orders and style and manage the orders to get them processed
- Check all stock on the free stock report and make sure nothing has been missed to be invoiced out
- Manage and check and oversee open order reports
- Stock lists
Aged stock
- Stock management ensuring no aged stock for more than 120 days
- Management of all stock 3 month+ to be on sold to clearance customers, and sold at a price approved by management.
- Sell through and meetings
- Clear information in picture format provided for all major customers for each design meeting
- Only show clear best sellers and worse sellers
- Sell through must be shown by weekly % and units and communicated to rest of business
- Driving extra sales value through sell through reports
- Analysing the information
Managing Major accounts
- Understand every part of the business
- Knowing our customers, making opportunities for extra sales i.e local ranges and injections
- Overseeing and managing the buy for the account by units and style.
- Making sure the right styles and the right amount of styles are in the ranges for the major based on
- budgets and previous buys and categories.
- Terms of trade
- Sell through - performance by store and by style. Managing with the BM’s what we look like in store
- and reporting back to improve sales by store and style.
- Get info from BM’s about other brands on the floor/competitors
Visual merchandising
- Checking our monthly drops have dropped. That we have dropped within delivery windows.
- Liase with Marketing about the Majors and brands - windows, staff incentives, product nights, advertising. Booking this in to maximise indent sales and sell through so all parties have a return on investment.
Collaboration:
- Collaborate with marketing teams to develop and execute promotional campaigns.
- Coordinate with other departments to ensure a seamless customer experience from sales to delivery.
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