Brand Manager

5 months ago

Bella Vista, Australia Woolworths Full time

**About Woolworths Group**

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

**About us**

At Woolworths, spreading the joy of food to our customers is the reason we do what we do. We live it, we breathe it. Woolworths offers real opportunities for career development, for those who love food and putting a smile on a customer’s face.

The Woolworths Food Company is a key business within the Australian Food Group. It is the natural evolution of our passion for food, innovation and our customers. This five year old centre of expertise is set to drive clear competitive advantage for the Australian Food Group through increased innovation in own and exclusive brands, expansion in key growth markets and establishment of strategic, long-term partnerships. To do this, we'll leverage, nurture and grow our best talent to drive points of difference and create a sustainable, collaborative and agile culture where we continue to evolve and our customers continue to love us.

**The Opportunity
- Additional responsibilities _
- End to end responsibility of delivering the brand requirements within the assigned Squad including stakeholder management, brand development (including leading the brand planning process) and day-to-day project delivery
- Own the process to collate, synthesise and interpret data/trends to deliver meaningful insights
- Own the expertise around current market, competitor dynamic and financial/sales performance of your brand
- Lead a complete audit of the 6Ps for your brand and competitors
- Key role in defining the target segment and the implications for your brand
- Own the development and execution of the Marketing 6Ps (incl. communication and channel strategy) and Customer Value Proposition
- Lead the development of strategic Design briefs, and responsible for leading packaging projects with executional excellence
- Partner with Product Development and Design Specialist to bring large volumes of best-in-class products to market at pace, whilst ensuring the proposition is adding to the ambitions of the brand
- Partnering with cross functional teams to ensure the successful delivery of projects including senior stakeholder management
- Ongoing tracking and reporting of brand performance including commercial, brand health and competitive market metrics
- Deliver ATL and BTL integrated campaigns with strong measurement plans that deliver incremental sales, positive ROI and integrated Bunch content
- End-to-end management of agency and supply partners

**About you
Although not essential, it would also be desirable if you had the following:

- Degree or tertiary education in Marketing, Business or Commerce
- 5-6 years experience in Marketing or associated fields, with preference for Product Management experience
- Exposure and experience in NPD projects and delivery
- Experience in Brand Development from Insight to Strategy to Execution
- Demonstrated retail, FMCG or QSR experience
- A strong history of delivery in a commercially-driven and fast-moving environment where decisions are made and actioned
- Leading the development of briefs, including but not limited to, packaging and marketing communications
- Experience in Digital and Social channels

LI-Hybrid

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.

**We’d love to hear from You
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees

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