Social Media Communications Manager

3 days ago

Bella Vista, Australia Brand & Marketing Full time

**About Woolworths Group**

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

**Role Purpose**:

- To develop social media strategy that’s rooted in platform best practice, mobile-first thinking and performance.
- To build social paid media capability of the team in order to help deliver social strategies across campaigns.
- To manage, develop and deliver social plans through marketing campaigns for Woolworths Group, across Tribes and within Squads.
- This role will set the strategy and approach, aligned to defined objectives, and plan and manage the integrated execution of campaigns within the customer plan.
- 12month fixed term contract role**Key Responsibilities
**Broad Social Strategy & Frameworks**:

- Develop social media frameworks that help enable delivery of best practice plans and formats
- Distill brand strategy and goals to deliver impactful campaigns through social
- Leverage customer insights and platform trends to develop effective strategies that define social rollout across campaigns
- Develop strategic frameworks, analyse performance and define clear roadmaps for social within the broader media landscape
- Create frameworks for Brand & Marketing (as core audience) to help navigate social opportunities with the aim to support broader Woolworths Group teams - EDR, Woolworths Food Company (Own Brand), LAM, Metro, Cartology, eCom
- Connect and sustain the social network across the Group brands (Big W, Countdown, Everyday etc.)
- Collaborate on measurement roadmap for the brands that ladder up to broader business goals
- Showcase what success looks like on social with B&M and broader group brands, through case studies and quarterly reviews
- Support the knowledge roadmap to help upskill core teams with Brand & Marketing, such as the Brand Communications Team (of which this social role will sit within)
- Support scaling of creative across platforms to deliver efficient and effective campaigns with limited production budget

**Teamwork and Relationship management**
- Lead, drive and influence large stakeholder groups across multiple Tribes and Squads to come together to define, develop and deliver social campaigns
- Ability to bring people together in order to achieve social ambition that ladder up to broader business goals
- Support Brand Communications team and agency creatives to write briefs, and help develop strong socially-led ideas
- Collaborate with our WooliesX Digital, Channel Planning and Insights teams to collaborate across deliveries via various campaigns
- Manage and support M&C Saatchi inhouse agency social team to deliver day to day + broader F24 ambitions. Manage retainer and production costs throughout the year
- Work with the Brand Communications team to define social budget to support delivery across the financial year
- Further develop, manage and foster existing and new relationships with external social platforms; specifically Meta, Tiktok & Pinterest.

**Runwork**
- Develop strategy, support briefing and delivery of social approach across all brand campaigns
- Consult teams across the business to deliver best practice social plans - Local Area Marketing, eCom, Metro, Cartology, Woolworths Food Company (inc. Macro), Content team etc.
- Manage relationships with internal stakeholders across B&M and broader Group, external stakeholders - M&C, Meta, Pinterest, Tiktok, Snapchat etc.

**What you bring to the role**
- At least 7+ years of social media strategic planning experience
- An understanding of social marketing including a deep knowledge of the various platforms.
- Past work experience with brands that deliver mobile-first/social-first strategy to drive business outcomes
- Pragmatic and achievement-focused with high capacity for prioritisation and managing a complex, high volume of work
- Ability to set a creative vision for social channel, and take a Squad/team on a journey to achieve that vision
- Strong cross-functional stakeholder management experience across multiple organisational levels, and the ability to foster strong partnerships with internal and external partners to work collaboratively as one Squad/team
- Solid understanding of the social landscape to help enable getting the best out of the work that the Group creates and executes
- Demonstrable agency best practice skills - a deep understanding of what makes a good brief, extensive experience on how to evaluate creative work and get the best out of partnerships
- A proven, in-depth understanding of the role of channel and b

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