Assistant Brand Manager

5 months ago

Bella Vista, Australia Woolworths Full time

**12mth Fixed term contract**
- **Fantastic career opportunities**
- **Hybrid Flexible Environment
**The Opportunity
At Woolworths, spreading the joy of food to our customers is the reason we do what we do. We live it, we breathe it. The Woolworths Food Company (WFC) is a key business within the Australian Food Group. It is the natural evolution of our passion for food, innovation and our customers. We explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

The Assistant Brand Manager is a pivotal role within our Brand Marketing team. In this role you will find yourself at the epicentre of fast-moving projects across a variety of product categories. You will strive to ensure we continue to produce amazing food for all occasions that is accessible to all Australians.

The Assistant Brand Manager is responsible for executing and optimising marketing projects, activities and campaigns, while supporting the delivery of strong business and brand health results with a clear line of sight to deliver value for our customers through product development, key events and marketing activities.

**We are Woolworths Group
**We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in an dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

**What you'll do
- Support the Brand Planning process, including strategy, development and execution of the brand plans and the Marketing 6Ps
- Put yourself in the shoes of our customers to identify key target segments for your brand
- Play a key role in activating and executing the marketing calendar, including but not limited to seasonal and brand campaigns
- Execution of key elements of the ATL and BTL integrated (including shoots, etc) campaigns with strong measurement plans that deliver incremental sales and positive ROI
- Review and analyse the sales and brand dashboards to make key assessments on brand performance

Be a key voice in your team, leading briefs and the development of tactical brand communications

**What you'll bring
- 2+ years marketing experience at a Tier 1 FMCG/ Retail organisation and tertiary qualification in Marketing, Business or Commerce
- Previous experience in ATL and BTL campaigns
- Exposure to the Brand Development process from insight and strategy to execution
- Ability to navigate a complex and multi-faceted product development environment
- Strong communication skills and ability to manage a large network of stakeholders with confidence

**What you'll experience
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
- Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
- A progressive and flexible ‘Work from Anywhere’ policy that gives you more control over your work, life and wellbeing.
- Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.
- Get your Woolies worth through team member benefits across all of our brand.

**Everyone belongs at Woolworths Group
**Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.

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