Brand Manager

3 weeks ago

Bella Vista, Australia Woolworths Full time

Woolworths Group Limited is an ASX top 10 company and the largest retailer in Australia and New Zealand. We own some of Australia's most recognised and trusted retail brands with more than 1,250 stores across Australia and New Zealand.

Woolworths Food Company is one of the four divisions of the Woolworths Food Group. This new centre of expertise is set to establish a world class FMCG business and change the landscape of the Australian food industry. WFC will drive clear competitive advantage for the Food Group through increased innovation in own and exclusive brands, expansion into growth markets, building manufacturing excellence and the establishment of strategic, long-term partnerships.

We partner with dynamic suppliers to provide a range of owned and exclusive branded products to meet the ongoing and changing needs of Woolworths and Countdown customers.

We have a passion for food. Our integrated teams of Buyers, Developers, Quality, Welfare & Sustainability Specialists, Customer Insights & Sensory Specialists, Chefs, Nutritionists and Marketers work closely with suppliers to deliver the best mix of quality, taste, innovation, nutrition and value for our customers. Through focusing on our customers and providing them with passion and integrity, we maintain a sustainable and competitive offering for Woolworths, Countdown and our supply partners.

We’re going to move fast and there’ll be change along the way. We'll leverage, nurture and grow our talent to drive points of difference and create a sustainable, collaborative and agile culture where we continue to evolve and put the customer at the centre of everything we do.

**Role Purpose**

We have an exciting opportunity for an experienced Brand or Product Manager to join the WFC Brand Chapter on a 12month fixed term contract to support the delivery of transformational change across our offer.

Additional responsibilites:

- End to end responsibility of delivering the brand requirements within the assigned Squad including stakeholder management, brand development (including leading the brand planning process) and day-to-day project delivery
- Own the process to collate, synthesise and interpret data/trends to deliver meaningful insights
- Own the expertise around current market, competitor dynamic and financial/sales performance of your brand
- Lead a complete audit of the 6Ps for your brand and competitors
- Key role in defining the target segment and the implications for your brand
- Own the development and execution of the Marketing 6Ps (incl. communication and channel strategy) and Customer Value Proposition
- Lead the development of strategic Design briefs, and responsible for leading packaging projects with executional excellence
- Partner with Product Development and Design Specialist to bring large volumes of best-in-class products to market at pace, whilst ensuring the proposition is adding to the ambitions of the brand
- Partnering with cross functional teams to ensure the successful delivery of projects including senior stakeholder management
- Ongoing tracking and reporting of brand performance including commercial, brand health and competitive market metrics
- Deliver ATL and BTL integrated campaigns with strong measurement plans that deliver incremental sales, positive ROI and integrated Bunch content End-to-end management of agency and supply partners

**What you bring to the role**

Although not essential, it would also be desirable if you had the following:

- Degree or tertiary education in Marketing, Business or Commerce
- 5-6 years experience in Marketing or associated fields, with preference for Product Management experience
- Exposure and experience in NPD projects and delivery
- Experience in Brand Development from Insight to Strategy to Execution
- Demonstrated retail, FMCG or QSR experience
- A strong history of delivery in a commercially-driven and fast-moving environment where decisions are made and actioned
- Leading the development of briefs, including but not limited to, packaging and marketing communications Experience in Digital and Social channels
- Organised - able to manage multiple work streams at the same time
- Proactive - be a genuine self starter and proactively seek better ways of doing things, or help. Don’t wait to be told.
- Agile and Growth mindset - comfortable adapting to changing circumstances. You rapidly acquire new knowledge and learn new skills, leaning on credible sources internally and externally to anticipate, act against, reflect on, and learn from past experiences.
- Pragmatic - understand the realities of the situation and deliver things that actually work
- Analytical - decipher complex inputs and information to create a single direction Simple - able to make things simple for those you work with

Li-Hybrid

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued

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