Head of Digital Marketing

6 months ago

Bella Vista, Australia Brand & Marketing Full time

At Woolworths, we create better experiences together for a better tomorrow. We play a critical role in the community, ensuring everyone can access the products they need and love. We are broadening our ecosystem with forward-thinking solutions to continue delivering great experiences for our customers, who are at the heart of everything we do. Whether you're starting, already on the way to achieving your goals, or at the top of your game, we can help you build a brilliant retail career - the opportunities are endless
- Newly created capability
- Work at the forefront of retail technology innovation High visbility leadership role

**We Are Woolworths Group
**We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

**What you'll do
The ways to connect with customers is rapidly evolving. We are looking to innovate in how we are connecting with customers and effectively leveraging content, technology, data and insights to step change and enhance the in store experience across all customer touchpoints.

In the newly created role of Head of Digital Marketing (in store and omnichannel) your mission will be to lead the Next Gen In Store Marketing team and build the strategy that articulates the role of the digital marketing channels and connects them through the customer journey in the context of the broader in store canvas and omnichannel customer experience.

This role will be the Brand & Marketing lead for the In Store Digitisation program and will require strong collaboration with our partners and stakeholders to deliver.
- Develop a strategy for digital marketing touchpoints throughout the customer journey, from inspirational communications to point-of-sale content.
- Collaborate with In Store Marketing chapters to optimise the in-store canvas using complementary digital approaches.
- Determine long-term content architecture and requirements for screens, CMS, and content delivery in partnership with relevant teams.
- Conduct customer journey mapping to identify technology needs for exceptional omnichannel experiences. Oversee the configuration and utilisation of marketing technology to support campaigns and in-store brand experiences.

**What You'll Bring
- Passion and experience in retail/FMCG digital communications.
- Over 10 years of experience in digital communications and traditional marketing channels, including in-store channels and point of sale.
- Expertise in developing omnichannel communications frameworks and strategies within high-performing marketing, advertising, or media teams, including in-store channels.
- Experience implementing and managing technology platforms to support marketing strategies, enhance customer experience, and optimise integrations and business processes.
- Proven ability to lead go-to-market planning and campaign delivery for digital products or services. Demonstrated experience in project and campaign management, from objectives and briefing to strategic evaluation, stakeholder management, production, and measurement.

**What You'll Experience
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
- Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
- Provisions to allow cashing out of leave and purchasing additional leave Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.#LI-Hybrid

**Endless possibilities with Woolworths Group
**We’re a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approac

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