Performance Marketing Specialist

2 weeks ago

Melbourne, Australia Aussie Broadband Full time

You live for innovation, thrive on optimisations, and are driven by performance. You will drive the growth trajectory for Aussie across Search, Social, Brand and Display for all of our customer segments and continuously look for how we can do even better
- At Aussie Broadband we believe _difference _is something to celebrate. Being advocates for Inclusion and Diversity means our team can bring their whole selves to work and allows us to better represent our customers and the communities that we serve. As a proud _Equal Opportunity Employer_, supporting and celebrating difference is just one way that we demonstrate our value of ‘Be good to people’ everyday._
- Join us as we continue to grow and make a mark as the 5th largest telco in Australia_

Why work for Aussie?

Founded in regional Victoria almost 20 years ago, we are local from the ground up. What started in a living room in Morwell, has now expanded to every corner of Australia - we’re growing fast and not slowing down

Our fantastic culture lives and breathes our values:
- Don't be ordinary, be awesome- Think BIG- No bullsh*t- Be good to people- Have fun

We are proud to be a

B Corp Certified company

, which means we’re good to our people, our customers, and the planet by maintaining the highest standards for social and environmental performance, transparency, and accountability.

We care about our community through our

Pledge 1% commitment

,

sponsorship programs

and our paid staff community service leave offering.

But don’t just take our word for it - We have been named one of the top employers in Australia by

HRD magazine


The good stuff- 26 weeks paid parental leave for both primary and secondary caregivers (in addition to any government-paid leave)- Free internet up to the value of $109 per month- 20% off our Fetch and Mobile services- Day to day benefits like flexible working arrangements, Employee Assistance Program (EAP), discounts with big names like Origin, Specsavers, HCF and many more- Celebrating you With monthly rewards and recognition- Internal training and resources for you to continue to learn, grow and achieve your career goals- Yearly allowance for amazing Aussie merch- Fitness Passport for access to multiple gyms and pools across Australia

Let’s talk about you

As our Performance Marketing Specialist, you will play a key role in our Marketing Strategy.

To be successful in this role you will possess:
- An understanding of the telco industry.- 3+ years’ experience in digital marketing with experience in setting up and optimising Search, Social & Programmatic campaigns.- Experience in identifying target audiences and providing accurate, timely reporting.- Solid understanding of bid strategies within Search Ads 360 and best practices within Google Ads.- Slight experience within Google Campaign Manager and floodlights and set up is preferred, but only an understanding on how floodlights function is required.- Experience in managing budgets and working towards tight timelines.- Exceptional analytical skills using data to influence creative development and media targeting strategies.- Comfortable using data-driven approaches to develop targeting, measure and interpret results and optimise plans.- Demonstrate ability to lead change and drive innovation in the digital media space.- Comfortable learning about and implementing new technologies to improve marketing effectiveness and efficiency.- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Campaign Manager, etc.).

How will you support our “Why?”

You live for innovation, thrive on optimisations, and are driven by performance. You will drive the growth trajectory for Aussie across Search, Social & Display for all our customer segments and continuously look for how we can do even better.

Your responsibilities will include:
- Planning and executing digital marketing campaigns across paid channels where you’ll be responsible for activation (buying & trafficking) and optimisation & reporting of digital campaigns against key goals and internal metrics.- Setting up Search, Social & Programmatic campaigns independently and optimise appropriately based on key insights. Heavier skew towards Programmatic.- Identifying trends and insights and optimise spend and performance based on these insights.- Planning, execute, and measure experiments and conversion tests utilising digital marketing best practices.- Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Being a great all-rounder for all things digital marketing with a heavy knowledge base of Search & Social specifically.

Ready to join?

If you have an questions get in touch today with our team at



Even if you feel you don’t meet all the requirements, we’d still love to hear your story. We are unconventional in many ways, and we like to think outside the box with the people we hire.

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