Marketing Performance Manager
4 weeks ago
Transforming the Energy Sector with Data-Driven Insights
At AGL, we're redefining the future of energy, and we're looking for a Marketing Performance Manager to join our Brand & Marketing team. This high-profile role offers a unique opportunity to engage and influence key stakeholders across the Customer Business, driving business performance and supporting stakeholders in interpreting data and performance.
About the Role:
We're seeking a Marketing Performance Manager to translate performance data and insights, lead the Brand and Marketing Quarterly Business Review, and interact with diverse teams across Marketing, Growth, Value Optimisation, and Commercial Planning. If you're naturally curious and passionate about applying marketing data expertise to drive business performance, this role is for you.
Key Responsibilities:
- Provide expertise in marketing data availability, quality, and reporting standards to ensure robust campaign performance analysis.
- Own and refine campaign attribution models and performance measurement frameworks, ensuring consistency and accuracy across the business.
- Continuously optimize campaign analytics methodologies and tools, leveraging industry best practices to automate and enhance self-serve reporting.
- Track and report on Brand & Marketing KPIs, ensuring leadership has clear visibility into campaign performance and areas for improvement.
- Partner with the Commercial Planning & Insights team to integrate marketing insights into broader commercial performance strategies.
- Establish forums and best practice guidelines for performance analysts to foster knowledge sharing and upskilling across the organization.
What We're Looking For:
- Minimum of 5 years in marketing roles, preferably in the energy sector, with proven experience in marketing performance analysis.
- Strong analytical skills, with proficiency in handling large data sets (SQL) and utilizing analytics tools to optimize campaign performance.
- Expertise in developing and implementing KPIs and performance metrics to measure the success of marketing campaigns.
- Familiarity with energy market dynamics and regulatory considerations to ensure strategic alignment with industry trends.
- Ability to work effectively with cross-functional teams, providing data-driven recommendations to enhance media strategies.
- Strong written and verbal communication skills, with the ability to present complex performance metrics to diverse audiences.
Inclusion at AGL:
At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.
Location:
Docklands VIC 3008
Job Family Group:
Marketing
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