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Performance Marketing Specialist

4 weeks ago

Melbourne, Australia Swinburne University of Technology Full time

We are seeking a Performance Marketing Specialist to join our team. In this role, you will be responsible for supporting the strategy, development, and optimization of digital advertising campaigns, with a strong emphasis on customer acquisition, engagement, and conversion.

Your efforts will focus on implementing effective performance marketing strategies that drive measurable, data-driven results. These insights will help enhance Swinburne's reputation and support market share growth across diverse audience segments.

Working under the direction of the Performance Marketing Manager, you will collaborate with both internal teams and external partners to develop and implement all digital campaigns. This collaborative approach ensures that every campaign aligns with our business goals, maximizes Swinburne’s paid media investment, and contributes to our objectives in brand building, prospecting, and student acquisition.

**About You**
**To be suitable for this role you will need to have experience in the below key accountabilities**:

- Proven experience collaborating with or working in media agencies with a focus on paid media campaign execution and optimisation
- Familiarity with advertising platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Ads, and other Demand Side Platforms etc
- Experience with analytics platforms (e.g. Adobe Analytics) to analyse and optimise campaign performance
- Strong attention to detail, effective time management skills and the ability to manage competing deadline
- Excellent oral and written communication skills with the ability to communicate with a variety of stakeholders

Further information about this role can be found in the attached position description.

**Qualifications**
A tertiary qualification with subsequent relevant experience or an equivalent combination of relevant experience and/or education/training

**About Swinburne University of Technology**
Swinburne Horizon 2025 draws upon our understanding of future challenges. With this new strategic plan, we choose to build Swinburne as the prototype of a new and different university - one that is truly of Technology, of Innovation and of Entrepreneurship. We are committed to a differentiated university proposition in education and research, so that:

- Every Swinburne learner gets a work experience
- Every Swinburne graduate gets a job
- Every Swinburne partner gets a tech solution
- Swinburne is the prototype of global best practice

The achievement of our 2025 moon shots depends on our capacity to work collectively, always, as One Swinburne.

**To Apply**
Please submit your CV and cover letter addressing your suitability for this position.

To review the Position Description and to apply, please scroll down to the bottom of the page.

If you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to Swinburne’s Jobs website to access the Position Description at the bottom of the page.

**Applications Close: Wednesday 20th November 2024, 11pm**

Swinburne offers flexible working options contained in our leave and parenting/carer policies to support work-life balance.

**Diversity, Equity and Inclusion**
Swinburne University of Technology is dedicated to creating a varied, welcoming, and open learning and work environment that embraces diversity, promotes inclusion, ensures fair access to opportunities, and actively opposes bullying, discrimination, sexual harm, victimisation, and vilification. We appreciate every individual in our community, regardless of ability/disability, age, cultural and ethnic background, sex, sexual orientation, gender identity and expression, and family and relationship status. For further details on our efforts, please explore our Equity & Diversity website.

**Disability and Reasonable Adjustments**

**Science in Australia Gender Equity (SAGE) at Swinburne**
Swinburne is enhancing gender equity and diversity, with a focus on science, technology, engineering, maths and medicine (STEMM), by participating in the Science in Australia Gender Equity (SAGE) program.

Swinburne University is actively engaged in improving representation and participation of women in STEMM fields, aiming to address ongoing gender inequity. As an inaugural recipient of the Athena SWAN Institutional Bronze Award, we have implemented our original SAGE Action Plan (2019-2021) and continue our commitment through the current SAGE Action Plan (2022-2025), focusing on meaningful actions to foster long-lasting change and advance gender equity and diversity in STEMM.

**Aboriginal and Torres Strait Islander Applicants**

**Victoria’s Commitment to Action: Improving international student employment outcomes**
- We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant_
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