Digital Performance Marketing Leader
4 days ago
About the Role
The Digital Performance Marketing Leader will be an important addition to our team, focusing on the tactical development and execution of Search advertising for our clients.
- Experience working with social platforms with good foundational skills and knowledge of how to drive results for brands is required.
- Social media advertising across Meta Business Manager is a must-have skill.
The ideal candidate will leverage their skills and experience to enhance campaign performance, ensuring optimal ROI through continuous improvements and innovation in the Paid Social channel.
Key Responsibilities
- Execute and refine performance marketing campaigns, focusing on targeted platforms including Meta, Instagram, TikTok, and Pinterest.
- Manage detailed aspects of campaign setup, optimization, and analysis, ensuring campaigns meet targeted KPIs and performance benchmarks.
- Use advanced analytics to track campaign performance, interpret data, and make data-driven decisions for campaign adjustments.
- Stay ahead of industry trends and updates in performance marketing tools and platforms, applying new techniques and technologies to enhance campaign effectiveness.
Requirements
We are looking for a highly skilled and experienced professional with a minimum of 3 years experience in performance marketing, managing budgets $3k - $20k+ per month. Ideal candidates will have experience in ecommerce, SaaS or Marketplaces, and a good knowledge of Meta Business Manager and associated platforms.
- Analytical skills, with familiarity in using tools like Google Analytics and SEMrush for data analysis and reporting.
- Solid communication and interpersonal skills for effective cross-team collaboration.
- A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.
About Our Client
Our client is a global, full-service digital agency specializing in eCommerce, with a team of over 50 seasoned veterans and channel specialists. We offer a competitive salary of $80,000 - $120,000 per year, depending on experience, and a range of benefits including opportunities for professional growth and development.
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