Marketing Manager

2 months ago

Sydney, Australia Stockland Full time

We have an opportunity for a bold, creative and curious Marketing Manager - National Campaigns, to join our Brand and Channels team at Stockland, based in our Sydney head office. You’ll be contributing to the delivery of key business metrics and build brand reputation and perception, with a particular focus on our assets within our Retail portfolio, through the implementation of national strategic marketing initiates, while proactively engaging with all stakeholders, internal and external, to develop strong productive relationships.

**About the role**
- Manage the end-to-end creation and the implementation of strategic marketing platforms/initiatives for national campaigns with a view to local level customisation for all business units across the enterprise, with a key focus on the Stockland retail portfolio.
- Support the positioning of the Stockland brand through customer communication initiatives, contributing to improvement in key brand attributes, brand health, consideration and win rate, in doing so enhancing brand value and understanding.
- Manage brand consideration and customer enquiry and sales with impactful through-the-line campaigns and AO baseline programs, using brand as a key lever in driving active customer consideration.
- Manage the development of best practice content to support all business units across the enterprise at a national, state and local level.
- Collaborate with the lifecycle marketing team to bring to life the customer journey through the acquisition funnel and beyond, with a key role in optimising experience on our website and ensuring a seamless off and online ecosystem for our customers.
- Manage external agencies and internal teams from brief to implementation, leading the implementation phase of communications activity.

**About you**

To ensure your success in this role, your knowledge and experience will include:

- Tertiary qualification in Marketing or equivalent
- Retail Marketing management experience is essential
- Brand and acquisition campaign experience with a strong focus on digital channels, including website content development
- Strong stakeholder management skills, with experience managing external agencies
- Budget managing experience, of up to $500k and delivering projects on time and to or under budget
- Strong verbal and oral communication skills, with a keen eye for detail

**The Stockland Proposition**

At Stockland we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.

We recognise the importance of flexibility and work life-quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds and we want our teams to reflect this.

We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being and financial services products.

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