Email and CRM Marketing Specialist

2 weeks ago

Melbourne, Australia The National Film and Sound Archive (NFSA) Full time

Posted: 16/12/2024
- Closing Date: 12/01/2025
- Salary: $90,199.00 - $101,022.00
- Job Type: Temporary
- Location: Melbourne
- Job Category: Arts, Culture,Media, Marketing

**About the National Film and Sound Archive**

The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the world’s oldest audiovisual collections. It is also one of the country’s most used cultural collections, with around 125 million views of collection content each year. The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia’s most dynamic and valued cultural organisation. We are rebuilding our curatorial workforce and developing the NFSA’s capacity to digitise our collection at scale - to preserve it for the future, to make sure it can be discovered, and to share it with all Australians.

We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne.

We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling.

We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff.

**About the Team**

The Digital Audience team is part of the Marketing, Design and Digital Audiences section of the Marketing and Communications Branch. The section and Branch collaborate across our Sydney, Canberra and Melbourne offices. The team supports NFSA’s vision to be Australia’s most dynamic and valued cultural organisation by driving best-practice, data-led audience experiences to grow and diversify the Australians who engage with our Collection.

**The Opportunity**

**Key Responsibilities/Duties**

Under limited direction, this position is responsible for delivering the following functions:

- Profile and segment audiences though best-practice use of the CRM and advocating audience-needs in work outputs.
- Define audience data rules and customer data migration processes and depreciating of audience marketing platforms (collaborating with data analyst for technical execution).
- Safeguard the brand through Privacy and SPAM act compliance and best practice.
- Develop and execute database acquisition strategies in consultation with Marketing Manager, Digital Audience Manager and any other relevant stakeholders.

**Selection Criteria**
- Exceptional project and stakeholder management skills, with an ability to advocate marketing requirements to technical specialists and translate technical concepts to marketing specialists.
- Ability to interpret and analyse large, complex data to identify trends and drivers of audience behaviour and present findings accurately to senior management.
- Experience in producing project artefacts and various business as usual documentation.

**Desired Skills and Experience**:

- Mandatory:

- Minimum 2+ years’ experience working with CRM systems.
- Desirable:

- Experience with Google Analytics and Looker Dashboards.

**How to Apply**

**Eligibility**

To be eligible for this position you must:

- Be an Australian Citizen.
- Satisfactorily complete an Australian Federal Police National Police Check.

**What we offer you**

We provide a diverse, inclusive, and supportive work environment with access to:

- Great training and development opportunities.
- Generous leave and flexible working arrangements.
- Our Employee Assistance Program (EAP - a free counselling service for you and your family).
- A competitive salary, plus 15.4% superannuation.
- Rewards and recognition initiatives.

**Cultural Values**

We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At the NFSA we prioritise the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals.

The National Film and Sound Archive of Australia is committed to ensuring a child-safe and child-friendly environment. All employees are expected to demonstrate a commitment to, and support for these principles in theory and practice.

**RecuitAbility**

**Contact Officer**
Maeve Ashby | Digital Audience Manager
Ph: 03 8638 1

  • Email Marketing

    6 months ago

    Melbourne, Australia Sportsgirl Full time

    Customer & Digital The Sportsgirl brand and our iconic bold stripes are a part of contemporary Australian culture. More than that, we’re a community of creative, passionate, dynamic, and innovative team members dedicated to translating the latest trends into must-have collections for our colourful, fun and fashion forward customers. We celebrate diversity...

  • Digital Marketing Campaign Specialist

    4 weeks ago

    Melbourne, Victoria, Australia Sportsgirl Full time

    Company OverviewSportsgirl is a leading Australian fashion brand that embodies contemporary culture. As a member of our team, you'll be part of a dynamic community driven by creativity, passion, and innovation.We're committed to diversity, inclusion, and continuous learning, offering opportunities for career growth and development in a supportive...

  • Digital Marketing Specialist

    4 weeks ago

    Melbourne, Victoria, Australia Sportsgirl Full time

    We are seeking a Digital Marketing Specialist to join our team at Sportsgirl. As a key member of our digital marketing department, you will be responsible for the end-to-end email campaign program delivery, leading to increased revenue from our email channel and optimised customer engagement.Key responsibilities include:Accelerating the growth of revenue...

  • Marketing Strategist

    2 weeks ago

    Melbourne, Victoria, Australia Doordash Full time

    About the RoleAs a key member of our marketing team, you will play a critical role in developing and implementing strategic programs to increase customer retention and engagement. Reporting directly to our Manager of Retention Marketing, you will focus on identifying opportunities to surface the right message to the right customer at the right time through...

  • Marketing Email Specialist

    4 weeks ago

    Melbourne, Victoria, Australia The Creative Store Full time

    **The Creative Store** is seeking a talented Marketing Email Specialist to join our team on a contract basis. This exciting opportunity will see you work with our globally renowned clients in the performing arts industry.We are looking for an individual with intermediate level experience in email marketing, EDM creation and delivery, who has a prior...

  • Digital Marketing Specialist

    4 weeks ago

    Melbourne, Victoria, Australia Country Road Group Full time

    Digital Marketing Specialist - VICThe RoleA dynamic opportunity to leverage digital marketing expertise and drive business growth as a Digital Marketing Specialist for Mimco. This role involves coordinating and executing various digital marketing components to support CRM, marketing emails, SEM, SEO, and website content.This position will also contribute to...

  • Marketing Manager, Loyalty

    6 months ago

    Melbourne, Australia Adidas Full time

    Purpose & Overall Relevance for the Organization: - adiClub The Role- The Marketing Manager, Loyalty & CRM, in our Melbourne-based marketing team leads the strategy and operations for the adiClub loyalty program and CRM channels. Through constant innovation, leaning on brand/event marketing and digital marketing principles, the Membership and CRM role is...

  • Marketing Specialist

    7 months ago

    Melbourne, Australia Bupa Full time

    A **12-month fixed term opportunity** has arisen for a Marketing Specialist - CRM & LAM to join our Bupa Health Services team. This is a hybrid role, and you are welcome to work from home or our CBD office location. Reporting to the General Manager Marketing and Digital, Health Services, you will play a pivotal role in elevating our customer engagement...

  • Digital CRM Strategist

    4 weeks ago

    Melbourne, Victoria, Australia Miller Leith Full time

    Unlock a career in customer-centric marketing with Miller Leith Melbourne!About the RoleWe're seeking a Senior Marketing Automation Specialist to drive strategic planning, implementation, and optimisation of automated customer communications. This role will enhance the CRM program through personalised, cross-channel campaigns that foster loyalty and deepen...

  • Senior Email Marketing Specialist

    4 weeks ago

    Melbourne, Victoria, Australia The Creative Store Full time

    Seeking a seasoned Digital Email Marketing specialist for a contract role with The Creative Store, commencing ASAP and concluding in mid January 2024. As an intermediate level professional, you will be responsible for designing and executing digital marketing communications, including automated email programs. Your expertise should include segmentation...

  • CRM & Marketing Technology Specialist

    7 months ago

    Melbourne, Australia Asahi Beverages Full time

    As a CRM & Marketing Technology Specialist, you will be developing and managing the execution of a holistic framework for all consumer communications that leverage Carlton United Breweries’(CUB) owned consumer data. You will manage CUB’s relationship with 1m+ consumers with the goal of increasing acquisition, engagement, and retention. The role requires...

  • Head of Email Marketing

    4 months ago

    Melbourne, Australia LION Digital Full time

    About this roleAs a Head of Email Marketing, you will play a key role in planning and delivering outstanding campaigns and content emails through major eCommerce platforms. With a heavy focus on email strategy, performance and optimization, you will be the main force behind a personalised email experience to achieve organic customer growth and secure a...

  • Customer Retention Marketing Specialist

    4 weeks ago

    Melbourne, Victoria, Australia DoorDash Technologies Australia Pty Ltd Full time

    Unlock New Opportunities in Customer RetentionWe're looking for a highly skilled Customer Retention Marketing Specialist to join our team at DoorDash Technologies Australia Pty Ltd. As a key member of our Retention Marketing team, you will play a critical role in developing and executing strategic programs to increase customer retention and engagement.About...

  • CRM & Marketing Consultant

    4 months ago

    Melbourne, Australia URBIS Full time

    **Who we are**: Urbis is people focussed, and we want the best for our team, our clients, and our communities. Our mission is about helping people create meaningful, sustainable cities & communities. We are a community of passionate problem solvers, sought out by clients for our fresh thinking and approach to their city-shaping projects. Here you will make a...

  • Digital Marketing Strategist for CRM and Membership Growth

    4 weeks ago

    Melbourne, Victoria, Australia Miller Leith Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist for CRM and Membership Growth to join our team at Miller Leith Melbourne.This role will focus on driving strategic planning, implementation, and optimization of automated customer communications across various channels. The successful candidate will have extensive experience in...

  • Forever New CRM Specialist

    2 months ago

    Melbourne, Victoria, Australia Forever New Full time

    About Forever NewForever New is a trailblazing Australian fashion brand that's taking the globe by storm with over 350+ stores and a thriving online presence. Our community is a vibrant tapestry of style enthusiasts, visionary designers, creative thinkers, and trendsetters who have propelled us from Melbourne to the world stage.Role OverviewWe're seeking an...

  • Digital Email Marketing – Contract

    2 months ago

    Melbourne, Australia The Creative Store Full time

    Digital Email Marketing – Contract24 October 2024Our client is a globally renowned world leading performing arts organisation, who perform events throughout Australia and overseas. This is a contract role is to start ASAP through to mid January 2024, where you will work across email marketing, edm creation and delivery. You will be at the intermediate...

  • Marketing Strategy Specialist

    4 weeks ago

    Melbourne, Victoria, Australia Doordash Full time

    This is a Senior Associate, CRM Marketing role at Doordash, one of the leading companies in Australia. As a key member of their marketing team, you will have the opportunity to create strategic programs and communications to increase customer retention and engagement.### About the RoleIn this position, you will report to the Manager of Retention Marketing...

  • CRM & Loyalty Specialist

    7 months ago

    Melbourne, Australia Just Digital People Full time

    Work for a huge global brand - Immense room for growth & development - AMAZING work culture! Just Digital People have a stellar opportunity for an experienced **CRM & Loyalty Specialist** to join this booming global business! **A day in the life...** - Bringing a fresh, creative and informed identity to the table, assisting in the development of the annual...

  • Digital CRM Marketing Coordinator

    8 months ago

    Melbourne, Australia Preacta Full time

    Build and maintain a high-quality marketing database - Optimise use of the Hubspot CRM - Present reporting and data analytics to support sales and marketing **About Health Metrics** Health Metrics provides a leading, high-growth, cloud-native, data-driven software solution for the Residential Aged Care, Retirement Village, Home Care and Disability Care...