Marketing Strategist
4 weeks ago
As a key member of our marketing team, you will play a critical role in developing and implementing strategic programs to increase customer retention and engagement. Reporting directly to our Manager of Retention Marketing, you will focus on identifying opportunities to surface the right message to the right customer at the right time through personalized communications.
Your Responsibilities:
- Design and execute targeted campaigns across email, SMS, push notifications, and in-app messaging channels.
- Develop and optimize existing programs to improve customer engagement and retention rates.
- Analyze campaign performance data to inform future marketing strategies and make recommendations for improvement.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
About You
To be successful in this role, you will have 4+ years of experience in CRM or email marketing, with a deep understanding of CRM technology and marketing automation platforms. You should also possess basic knowledge of analytics tools, HTML, and data visualization platforms such as Tableau or Sigma. Additionally, you will need to stay up-to-date on industry best practices and share insights with the broader marketing team.
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