Marketing Specialist

2 weeks ago


Melbourne, Australia AGL Energy Full time

Join the change. Together, we’ll make history.

As we keep the lights on for over four million customers and move towards a more sustainable way of life, it’s an exciting time to be at AGL. We’re re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as you work alongside Australia's best and brightest minds. You’ll grow and learn in a collaborative, safe and supportive environment and play your part in changing the course of tomorrow.

Everyone at AGL is an important part of building a better energy future and we want you to join in.

About the Role

Maternity Leave Cover - Contract til June 2025

The Retention Marketing team is responsible for creating effective customer retention strategies to boost engagement and decrease churn across a range of AGL products. Employing a data-driven approach and cutting-edge adaptive models, we are revolutionizing our communications to connect with customers at the right moment, offering the right product through the right channel with the right message.

The Specialist role is a crucial part of the Marketing team, responsible for aiding Marketing Managers and the broader business in implementing the national marketing plan. Reporting directly to the Retention Marketing Manager, this diverse position covers all aspects of Marketing.

The primary responsibility involves overseeing the entire process of developing and implementing retention marketing plans in line with the marketing strategy. This includes executing integrated marketing plans across various channels. It's a dynamic role that provides exposure to all aspects of Marketing within an exciting and fast-paced environment.

What you’ll be doing:
- Deliver in the development and implementation of retention activities to assist in achieving targets.- End to end development of marketing campaigns for existing customers.- Day to day management and enhancement of automated marketing campaigns, working closely with our data and delivery teams.- Use your inquisitive nature to assist in finding new opportunities to retain our existing customers and problem solve our retention challenges.- With a performance driven mindset, ensuring weekly performance reporting and quarterly PIRs are completed, identifying clear opportunities for optimisations.- Provide effective support to the broader Retention Marketing team.- Effectively manage allocated budgets through approval of estimates and purchase orders.- Develop good working relationships with agencies, partners, and external suppliers.

About you:
- Previous demonstrated marketing experience with a specialisation in retention/ customer life cycle is essential.- Previous energy or telecommunications industry experience/ knowledge - preferable.- Previous budget and supplier management experience.- Strong understanding of 1:1 customer journey design, and customer lifecycle marketing- Understanding of communications development and campaign management.- Understanding and experience with digital analytic tools to monitor campaigns and user behaviour.- Ability to work in flexible, cross-functional teams with a focus on commercial outcomes.- Strong communication and interpersonal skills.

LI-VN1 #Hybrid

Inclusion at AGL

At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.

We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit:

- AGL is a_ Circle Back Initiative employer - we commit to respond to every applicant_._

Job Family Group:
Marketing


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