CRM Marketing Specialist

3 weeks ago


Melbourne, Australia Miller Leith Full time

About the Client:
Our client is an esteemed leader in the luxury retail industry, specialising in fine jewellery and high-end watches. With over four decades of history, they have expanded to 9 prominent stores across Australia. The company is dedicated to providing a personalised shopping experience, featuring impeccable service and expert product knowledge. 

Role Overview:
This essential role will focus on managing and enhancing client data processes and customer relationship management to support strategic decisions in client acquisition and retention. The Digital Marketing/CRM Specialist will be responsible for the setup and development of a Customer Data Platform (CDP) to consolidate customer data and initiate data-driven marketing strategies.

Key Responsibilities:

  • Plan and deliver electronic direct mails (eDMs) in collaboration with graphic designers to optimize campaign effectiveness.
  • Manage capture forms, audience segmentation, and oversee data flows.
  • Develop and analyze the effectiveness of eDMs and automate email marketing campaigns using Klaviyo.
  • Help establish and maintain a loyalty program, aiming to consolidate and enhance customer relationships.
  • Provide detailed reports offering insights into client engagement, supporting strategic decisions and commercial targets.
  • Maintain high standards for data quality and ensure compliance with relevant regulations.

About You:

  • Tertiary qualified, ideally 5 years of experience in marketing, e-commerce, or communications, preferably within the retail, automotive, hardward or Quick Service Restaurant (QSR) sectors. We would be open to looking at agency candidates.
  • Proficient in CRM systems, especially Klaviyo, with a strong understanding of data-driven marketing strategies.
  • Excellent problem-solving abilities, skilled in data interpretation, and capable of holistic thinking aligned with the company's long-term goals.
  • Exceptional communication skills, with a capability to influence and engage stakeholders at all levels.
  • Experience in managing data, briefing external providers, and presenting insights for strategic action.

Team and Environment:

  • You will be part of a growing eCommerce team, working closely with the graphic designer and head of marketing.
  • This role requires a hands-on approach and offers hybrid working options, with one remote day per week.
  • Formal attire is required in the office.

What They Offer:

  • A prestigious brand known for luxury and quality.
  • A dynamic work environment where innovation and excellence are paramount.
  • Competitive compensation and benefits, reflecting the importance and impact of this role in achieving the company's eCommerce and loyalty goals.

Sounds like a role your intrested in? We'd love to hear from you, please apply today for a confidential discussion.

Consultant

juliette@millerleith.com.au

Reference number: BH-5233
Profession:DigitalCRM

DigitalDigital / CRM Manager

DigitalDigital Marketing Specialist

Company: Miller Leith Melbourne
Date posted: 30th Apr, 2024



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