Marketing Specialist

2 weeks ago


Melbourne, Australia Pony Express Full time

Diverse, creative role
- Fast growing, ambitious brand

**Company**

Cachia is an Australian sleepwear brand that focuses on bringing joy to comfort. It emphasises vibrant colours, expressive designs, and unparalleled comfort for the whole family. Cachia empowers individuals to embrace their authentic selves in sleep and life.

With nearly 200k followers plus a community of 20,000+ real women and their families, we are growing in Australia and looking to expand internationally.

**Role**

We're looking for a creative Marketing Specialist to join the team at Cachia. This role is perfect for someone passionate about digital marketing and who loves connecting with people through creative storytelling. You will manage our social media platforms, design compelling advertising, organise engaging events, and coordinate eye-catching photoshoots.

**Responsibilities**
- Social Media Management: Keep our channels lively and engaging, reflecting our brand's voice and ethos.
- Campaign Creation: Plan and design creative ad campaigns for Meta and Google that capture attention and drive engagement. Work with an external agency to coordinate campaign implementation and reporting.
- Event Planning and Photoshoot Organisation: Coordinate and manage events showcasing our brand and organising photoshoots highlighting our products' quality and style.
- Team Collaboration: Work closely with the Marketing Manager and other team members to brainstorm and execute innovative marketing strategies.

**We're looking for**
- Experience managing organic social for an eCommerce brand
- Passion for creativity with proven design skills
- The ability to plan campaigns for Paid Social & Google Ads
- Tactics to encourage user-generated content

**What's on offer**
- Fun, vibrant team culture
- Diverse, creative and exciting work
- 75-90k + super, based on experience

**Interested?


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