Trade Marketing Executive

2 weeks ago

Sydney, New South Wales, Australia Lion Inc Full time
  • Create bold, insight-led campaigns for Vanguards top dark spirits brands
  • Collaborate across teams to deliver standout shopper & trade experiences
  • Join a Lions fast-growing spirits division with innovation and creativity at its core

Lion Marketing

Here at Lion, we don't settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We're all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.

Your day in the life of a Lion Vanguard team

In July 2023, Lion created a stand-alone spirits division which combines Australia's best gin business Four Pillars Gin, and Australia's leading importer, marketer, and distributor of premium spirits - Vanguard Luxury Brands

The team is growing, and we are currently on the lookout for a Trade Marketing Executive to join our Dark Spirits Marketing Team in Sydney on a Permanent Full-Time basis.

Reporting into the SBM – Dark Spirits our collective purpose is to develop & deliver brilliant drinks initiatives that influence shoppers and drinkers whilst establishing strong partnerships with our customers.

  • Develop and deliver exciting, impactful, insight-led trade marketing and shopper marketing campaigns across the dark spirits portfolio in both on-premises & retail environments.
  • Collaborate with brand and sales teams to develop and implement activity that is in line with brand plans, ATL media plans and customer/channel strategies with clearly defined KPIs to measure against.
  • Develop briefs and collaborate with external agencies and suppliers to deliver best-in-class trade and shopper marketing activities within budget and on time.
  • Communicate effectively and efficiently to coordinate activity across a diverse range of customers and markets whilst ensuring that the brand principles are always upheld
  • Conduct post-campaign evaluations to ensure Vanguard Luxury Brands are striving to deliver continual improvement in efficiencies and ROI.
  • Support Senior Brand Manager with campaign budget management, calendar management, planning and execution.

To be successful you will bring

  • Excellent communication skills and ability to interact with stakeholders at all levels of the organisation.
  • A positive and proactive mindset that embraces a collaborative culture of learning and knowledge sharing.
  • Experience working in trade or shopper marketing, hospitality, events or a strong knowledge of the drinks industry will be highly regarded.
  • Excellent project & time management skills and the ability to meet multiple deadlines.

Apply now for a career less ordinary

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development 'on tap' where you can unleash your potential and be part of something extraordinary

We are committed to diversity, equity, and inclusion, and leveraging unique perspectives to innovate and grow.

If you need specific support or accessibility adjustments during the recruitment process, please reach out to us via inclusionanddiversity@lionco.com. This includes supporting transgender and gender diverse applicants as we understand the unique challenges and concerns these individuals might have.

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