Results Driven Trade Marketing Specialist

3 days ago

Sydney, New South Wales, Australia beBeeTrade Full time $120,000 - $180,000

We are seeking a skilled Trade Marketing Manager to join our team.

Strategic Trade Marketing Role

This hybrid role requires both media buying expertise and strong editorial instincts, someone who can write, pitch, plan and execute with precision and pace.

The ideal candidate will have at least 5 years' experience in trade marketing, PR, media buying or content marketing, preferably within a media, publishing or agency setting.

Key Responsibilities:

  • Build and manage an annual paid and earned media calendar aligned to client priorities
  • Identify opportunities that enhance visibility, commercial influence, and thought leadership
  • Develop business cases for key placements and PR initiatives, articulating objectives, audience fit, investment, and ROI
  • Negotiate paid media placements and contracts across key digital and social trade environment
  • Ensure value delivery and strategic alignment from all paid publisher partnerships
  • Plan, brief, book, and optimise paid campaigns across trade publishers and social platforms
  • Brief creative to an in-house agency, and manage production timelines across digital formats
  • Deliver campaigns end-to-end – on time, on brand, and budget
  • Track performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach etc.)
  • Partner with Corporate Affairs to identify and deliver earned PR opportunities
  • Build strong relationships with trade editorial teams and pitch stories that support marketing objectives
  • Secure high-impact editorial placements and track outcomes through media monitoring and sentiment analysis
  • Lead collaboration across internal stakeholders
  • Represent the company externally with clarity, professionalism and strategic intent

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