Trade Marketing Manager, On Premise

In 1987, RedBull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today RedBull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of RedBull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

From nightclubs, bars and festivals to quick service restaurants and delivery apps, the On Premise is a unique environment where people come together with an ice cold can of RedBull. The role of On Premise Marketing is to lead the marketing strategy within the On Premise, with the aim to position RedBull as the #1 brand and product for the consumer and trade. Achieved by increasing visible distribution, building RedBull's relevance and increased use across the entire On Premise.In addition, the position will manage all marketing related projects for our top Key Account Partners whilst developing marketing concepts that help acquire and grow new partners.

In 1987, RedBull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today RedBull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of RedBull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

From nightclubs, bars and festivals to quick service restaurants and delivery apps, the On Premise is a unique environment where people come together with an ice cold can of RedBull. The role of On Premise Marketing is to lead the marketing strategy within the On Premise, with the aim to position RedBull as the #1 brand and product for the consumer and trade. Achieved by increasing visible distribution, building RedBull's relevance and increased use across the entire On Premise.In addition, the position will manage all marketing related projects for our top Key Account Partners whilst developing marketing concepts that help acquire and grow new partners.

RESPONSIBILITIESAreas that play to your strengths

All the responsibilities we'll trust you with:

• Assume and live the RedBull On Premise culture. Build team engagement and support the development of the On Premise Marketing function for greater success
• Be an active ambassador for the RedBull brand and product in the On Premise network
• Monitor image standards regarding the brand premium values of RedBull.
  • Develop and execute marketing activation strategy for On Premise segments together with On Premise Stakeholders, focusing on insights and segment marketing plans
  • Develop a POS reporting system that creates clarity and visibility to the sales team of all our tools currently stored in warehouses, stored interstate or arriving from the global POS order
  • Train, support, provide tools and tactics to the Key Accounts and Field Sales teams
  • Development of activation plans and toolkits for selected key customers, to drive distribution and volume
    • Coordinate & support with internal marketing teams to develop account messaging strategy that aligns with company programs
    • Maintain the standards of RedBull, leveraging assets framework, to create wins with our customers
      • Be the expert in RedBull Marketing opportunities during customer meetings, aligning their needs with RedBull's Brand and On Premise strategic priorities
      • Work collaboratively with marketing counterparts (such as Sports, Gaming, Culture, and Brand) for customer marketing plans development
        • Support acquisition & growth of new customers, and continue to push the boundaries with existing ones, via impactful Joint Business Plans (JBP's)
        • Champion, lead and support customer impact and be the lead for the On Premise in terms of consumer activation and execution in market
          • 4+ years of experience in Trade Marketing or Brand Marketing, preferably within FMCG
          • A strong understanding, and love of, the local On Premise industry
          • Ability to analyse complex trends and connect the dots between multifaceted disciplines
          • Solid understanding of sales processes & high-level negotiation with Key Accounts
          • Demonstrated experienced in planning, project management and establishing new business partnerships, along with strong presentation skills
            • Travel 20-30%
            WHERE YOU'LL BE BASEDSydney New South Wales, AustraliaAustralia RedBull Australia JOIN THE TEAMGot what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

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Thank you recruitment agencies, but we will recruiting this role directly.You warrant that:You have read and understand the Privacy Statement and the RedBull Australia Privacy Policy.You are qualified to work in Australia and understand that RedBull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).All the information you have submitted to RedBull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with RedBull Australia Pty Ltd.

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RedBullGiving wings to people and ideas since 1987

In the 1980's Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

The company beyond the can Energy Drinks Company Athletes Media House Culture What drives us Chasing our potential

Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

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