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Marketing Specialist

1 month ago

Garden City, Victoria, Australia Workwear Group Full time

About Us

Workwear Group (WWG) is part of Wesfarmers Industrial & Safety, a division of Wesfarmers, a top 20 ASX listed company with over 100,000 employees. Housed under the banner of Workwear Group, our three iconic brands - KingGee, Hard Yakka, and WWGU - have been in the business of delivering workwear since the late 1920s.

We are the trusted partner in workwear solutions, manufacturing over seven million units each year. What sets us apart is our continuous investment in innovation, market knowledge, pioneering ideas, and sustainability practices.

We work as one team. We put our customers first and are passionate about what we do. Joining WWG is an opportunity to thrive in an inspiring, safe, and inclusive community.

About the Role

In this role with Workwear Group Uniforms (WWGU), our bespoke uniforms solution, you will contribute to the creation and execution of impactful marketing campaigns aimed at increasing brand visibility, driving traffic, and boosting sales. Your focus will be on developing engaging messaging, strategic communication plans, and high-quality marketing materials for B2B clients, including some of Australia's largest banks, professional services firms, and industrial and healthcare organizations.

What you will be doing:

  1. Execute marketing campaigns to enhance brand awareness, drive traffic, and generate sales.
  2. Develop detailed briefs for media, email, social media, digital ads, SEO, and affiliate marketing initiatives.
  3. Collaborate with agencies to create B2B collateral supporting uniform program implementations for clients.
  4. Produce product information, marketing materials, and website copy for both internal and customer-facing platforms.
  5. Manage content creation for e-commerce sites and campaign photoshoots.
  6. Oversee the end-to-end management of marketing campaigns, including analysis and optimization.
  7. Create and update content for WWG and WWGU websites and social media to drive traffic.
  8. Manage LinkedIn content creation and uploads.
  9. Align marketing activities with brand strategy to maximize ROI.
  10. Organize and deliver campaigns, product launches, trade events, and conferences to engage key customers and trade partners.
  11. Evaluate the success of campaigns and initiatives and generate post-implementation reports for improvement.
  12. Collaborate with the Sustainability Team and Internal Communications Manager to promote sustainability initiatives both internally and externally.
  13. Contribute to the development and implementation of strategies, including a customer loyalty/retention program.
  14. Act as the brand custodian for WWGU and WWG.
  15. Support the Marketing Co-Ordinator in creating additional social media assets for NNT Uniforms.
  16. Assist the Brand Manager in supporting all related brands (NNT, WWGU, WWG).

Who we're looking for

At our company, we value not only our great brands but also the people and teams that drive our success. In addition to technical skills, we seek team members who possess the following personable qualities:

  1. Strong work ethic and commitment to showing up as part of a team.
  2. Openness to receive coaching and embrace self-reflection and self-growth.
  3. Accountability for your actions and emotions, and actively venture beyond your comfort zone.
  4. Embrace innovation, take calculated risks, and inspire others to think outside the box.
  5. Ability to build meaningful relationships; we prioritize our customers. Balancing commercial goals with customer satisfaction is key.
  6. Ethical standards and demonstrating honesty and integrity in all interactions is fundamental to our team culture.

What we're looking for

  1. Tertiary qualification in marketing.
  2. 4+ years experience in a marketing role.
  3. Experience managing marketing campaigns, creating content & briefs.
  4. Experience working with customers and managing a diverse set of stakeholders.
  5. Experience managing social and digital marketing content.

What we offer

  1. The chance to join a great team of like-minded, hard-working people who are passionate about achieving our vision and the growth objectives of the company.
  2. Flexible working environment, allowing for work from home day/s each week.
  3. A competitive salary package and suite of benefits and perks, including a 50% discount on our brands Hard Yakka, KingGee, and WWGU and a 5% Wesfarmers discount for Kmart, Bunnings, Officeworks, and more.
  4. A tailored career and development plan, plus reward and recognition programs. Whatever your goals, we're here to support you on that journey.
  5. Our Wellbeing program, Thrive, with activities designed to support the financial wellness of our team, celebrate diversity, ensure we get physical, and maintain healthy minds, including challenges, yoga, meditation, and access to our Employee Assistance Program.
  6. We Learn, a dedicated hub for all things learning and development.

We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group, we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of "I Belong" and are empowered to bring their whole selves to work.

You can follow us on LinkedIn or see our company careers page for more opportunities here.

Thank you for your interest in Workwear Group. Due to anticipated high volumes of applicants, only shortlisted candidates will be contacted.

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