Digital Marketing Specialist

7 days ago

Melbourne City Centre, Australia Guild Group Full time

Job Number:
493658

Work type:
Full Time Permanent

**Location**:
Melbourne (CBD)

Categories:
Marketing & Communications

**Digital Marketing Specialist**

**There are over 159,000 jobs on Seek right now; this is the only one with the word “jellybean”**

Guild Insurance is Australia’s leading provider of insurance solutions for allied healthcare professionals. For more than 60 years, we’ve provided exceptional products, services, and unparalleled customer experiences, driven by genuine care for our clients’ professional and financial well-being. With over 140 industry partnerships and 80,000 customers nationally, we are uniquely positioned to offer our customers insurance they can depend on. At the heart of what we do is being there for those our communities rely on.

Guild Insurance and Gold Cross (Glucojel Products) seek a Digital Marketing Specialist to support our Digital Marketing Manager in executing a comprehensive digital strategy.

**What you’ll be doing**
- **Web Content Management**:

- Manage and update content across Guild Group websites.
- Ensure accuracy, brand consistency, and SEO optimisation.
- **Digital Strategy Implementation**
- Assist in SEO, SEM, and social media initiatives.
- Analyse customer online behaviours to refine digital strategies.
- **Social Media Management**:

- Manage posts to enhance engagement and growth and collaborate with internal stakeholders for aligned content.
- **Performance Improvement**:

- Manage analytics tools and produce regular reports.
- Implement A/B testing and analyse campaign outcomes.
- **Online Advertising**:

- Serve as contact for advertising platform relationships.
- Oversee supplier performance and manage reporting tags.

**About you**
- You’ve probably backed up your passion for digital marketing with your tertiary qualifications in Marketing or a related field.
- We’re pretty flexible on how much experience you have however we reckon this is a great second job for someone with maybe 2 years in marketing.
- Naturally, most of that experience should have involved web and online marketing.
- If we get to the interview stage, we’ll be interested in your proficiency and experience in website content development, SEO, social media strategy, campaign management, plus CMS and Google Analytics.
- I know every job advert says this however you’ll thrive at Guild Insurance if you are a strong problem-solver, you're curious, you can easily build trust with stakeholders and you're cool with lots to do.

**Why us?**

Guild Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We pride ourselves on having an inclusive and productive workplace where we treat our people and our clients with fairness, dignity, and respect. We offer:

- Dynamic, innovative, and high-performing team
- Staff discounts with leading retailers
- An innovative Employee Assistance Program that provides counselling and support to all staff members and their immediate family
- Wellbeing initiatives such as health checks and skin checks
- Hybrid working (we call this #Connect which reflects how we work remotely + in the office and = flexibility)

**What are you waiting for? If you’re an up-and-coming digital marketer and want to get excited about insurance and jellybeans, then we’re your people. Let’s Thrive Together.**

**Advertised**: 14 Jan 2025 AUS Eastern Daylight Time
**Applications close**: 04 Feb 2025 AUS Eastern Daylight Time

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