Digital Marketing Specialist

4 weeks ago

Sydney, New South Wales, Australia BioPak Full time
Overview

The Digital Marketing Specialist (CRM and Data) will develop and implement strategies to enhance customer retention, engagement, and segmentation/personalisation across BioPak group's customer journey. This role focuses on leveraging CRM, email marketing, automation, and customer analytics to maximise lifetime value (LTV) and repeat purchases across Direct Customers (B2B), D2C, and non-Direct channels (Distributors and QSR).

Responsibilities
  • Develop and execute CRM strategies to enhance customer engagement, loyalty, and repeat purchases for brands across the BioPak group (lead the BioPak, Huskee brands; support Decent and Bygreen).
  • Design and implement customer segmentation strategies (across Direct, Distributors and QSR), ensuring personalised and data-driven communication.
  • Develop and manage email and SMS marketing campaigns (launches, newsletters, promotions, nurture sequences).
  • Work with the wider marketing and sales teams to implement customer retention initiatives, such as reactivation campaigns, win-back programs, and subscription models.
  • Build and optimise automated customer journeys, including welcome series, discovery, education, post-purchase nurturing, and re-engagement flows.
  • Utilise behavioural triggers and dynamic content to tailor messaging based on customer preferences, purchase history, and interactions.
  • Work closely with wider marketing and sales teams to ensure CRM insights contribute to improved customer experience and revenue growth.
  • Analyse CRM data to track key metrics, including customer lifetime value (LTV), churn rate, open/click-through rates (CTR), and conversion rates.
  • Generate reports and insights to inform marketing strategies and campaign optimisations.
Qualifications
  • Degree in Marketing, Communications, Business, or related field.
  • 3+ years' experience in CRM, email marketing, and automation.
  • Proficient in CRM/automation platforms (preferably HubSpot).
  • Strong data analysis and reporting skills.
  • Excellent communication and project management abilities.
  • Experience with customer segmentation, lifecycle marketing, and retention campaigns.
  • Knowledge of data privacy and compliance (Australian Privacy Principles).
Benefits
  • Join a sustainable, purpose-led company
  • Work with globally recognised brands
  • Complimentary gym membership
  • Monthly on-site massages
  • Catered Friday lunches
  • Monthly social events
Application details
  • Please submit a single document that includes both your cover letter and CV.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Packaging and Containers Manufacturing

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