Senior Digital Marketing Specialist

About Wolfe & Cuff

At Wolfe & Cuff, we've built our reputation on two things: unparalleled results and clients who feel genuinely looked after. We don't just run campaigns — we become an extension of our clients' businesses. They trust us because we're creative, we're data-driven, and we make the process fun along the way.

We're not interested in being "just another agency." We're building something different — a place where smart marketing, sharp data, and new technology come together to create campaigns that actually move people. We work with ambitious brands, and we're proud to have some of the best operators in the industry building this with us.

The Role

We're looking for someone who knows their craft inside out — an experienced digital marketer who can take ownership of paid campaigns across Meta and Google, and connect them with automation, analytics, and reporting.

This is a role for someone who doesn't just "set up ads." We need a professional who knows how to:

• Build audience strategies using custom data, hashed data, retargeting, and lookalikes
• Judge match rates, optimise targeting, and pivot when things aren't working
• Run paid campaigns confidently across both search and social, across industries and objectives
• Design and optimise marketing automation journeys (Klaviyo preferred), from triggered flows to multi-step customer journeys
• Own tracking, pixels, tagging, and analytics so that results are measurable and reporting is airtight
• Speak with clients as a trusted advisor, able to explain both strategy and results clearly

You'll be leading campaigns end-to-end, but also leading the relationship. Our promise as a business is that clients will always feel supported, guided, and delivered for. You'll play a big part in that.

Who You Are

We're not looking for someone learning the ropes. We're looking for someone who's already been in the trenches and can confidently strategise, set up, execute and optimise campaigns across paid, search and Klaviyo.

• You've got at least 5 years' experience running Meta and Google Ads at a high level
• You've worked across e-commerce, service-based, and lead-gen brands, and you understand CPL, CPA, and CPM models
• You're strong with audience data — custom audiences, hashed data, match rates, lookalikes, retargeting
• You know how to build out automation workflows that keep customers engaged (ideally in Klaviyo, but other tools count)
• You're comfortable with analytics, attribution, and tracking, and you know how to make data meaningful for clients
• You're confident leading client conversations, presenting results, and building relationships
• You want a role with autonomy, flexibility, and responsibility — where your skill and judgement are trusted

Why This Role Matters

At Wolfe & Cuff, clients come to us because they expect the best. They want performance that moves the needle and a team that makes them feel supported. This role is central to delivering on that promise.

We'll give you the flexibility to balance life and work, the backing of an experienced team, and the space to do your best work. In return, we'll expect you to bring your expertise, your creativity, and your judgment — because that's what makes the difference for our clients.

How to Apply

Send us your CV and a short note that tells us:

• The campaign you're most proud of, and why.
• How you approach building and managing custom audiences.
• Your experience with marketing automation and journey design.
• Why Wolfe & Cuff feels like the right place for you.

Job Type: Full-time

Pay: $100,000.00 – $120,000.00 per year

Benefits:

• Work from home

Experience:

• Digital marketing: 5 years (Required)
• Marketing automation: 5 years (Required)

Work Authorisation:

• Australia (Required)

Work Location: Remote