Social Media and PR Specialist

Overview

Join to apply for the Social Media and PR Specialist role at Target Australia.

At Target, we deliver quality products at prices the whole family will love for longer. We're home to quality pieces, made for you and your life. With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years we have held a special place in the hearts and minds of Australian families. We're immensely proud of our history and are looking for people to join us who are as excited by our future as we are. We are moving to an incredible new office in Chadstone — the fashion capital of Australia.

What you will do

• Provide execution of strategic PR plans, organic social and events; tactical communication advice and support to the Target Australia business.
• Collaborate with the PR & Social Media Manager to implement PR programs and campaigns that promote and protect the reputation of the Target Australia business.
• Collaborate with Marketing Leadership team, Corporate Affairs, Merchandise, Design, Online, Store Operations and other key stakeholders to create and execute PR initiatives and events that support the brand, marketing, category, campaign or product stories (in line with approved strategies and business objectives).
• Produce and edit on-brand editorial material such as feature stories, media releases, research reports, presentations, blog posts, video content, social narrative, interview preparation materials & key messages.
• Develop compelling story angles and pitch them to media, manage product placement and associated PR events.
• Implement Target Influencer program and organic social media programs.
• Produce and circulate post-implementation assessments as relevant (focused on metrics of success and key learnings).
• Develop and execute LAM strategies to support individual or grouped store challenges (e.g. store launches and refurbishments, etc.).

What we are looking for

The ideal candidate will have a minimum of 3 years' experience working in a complex national business and experience providing sound reputation advice to stakeholders at all levels. Excellent stakeholder management skills with external audiences such as key media and bloggers are essential.

The ideal person will have the following knowledge, skills and qualifications:

• Excellent written and verbal skills and excellent event management experience
• Excellent up-to-date knowledge and capabilities across social media platforms and current technologies and trends
• Strong skills in Microsoft Outlook, Word, Excel, PowerPoint and Adobe Acrobat, Photoshop
• Database management
• Passionate about customers and the brand
• Exceptional collaboration, influencing and communication skills
• Strong organisational skills, ability to meet deadlines within budget and compile results/focus on learnings for future programs
• Ability to independently manage and resolve complex issues
• Developed leadership skills, works under pressure and pays attention to detail
• Proactive and shows initiative; understands the importance of confidentiality

Benefits We'll Offer

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• Access to our team member discount program across Target, Kmart, Bunnings and Officeworks.
• A free OnePass membership offering free delivery across Target and Kmart on eligible product.
• Access to our benefits program with exclusive discounts and benefits from 60+ suppliers.
• Opportunity to participate in a bonus program for eligible team members.
• Free onsite parking when you're required to come into the office.
• Inclusive parental leave and ongoing support through our partnership with Circle In for team members of all backgrounds.
• Dynamic learning and support program.
• Mentor Program opportunities (as a mentee or mentor).
• Kudos recognition program with prizes.
• Wesfarmers employees may elect to purchase shares through a salary sacrifice arrangement.
• Great career opportunities across the Wesfarmers Group.

A place you can belong

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected, and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like by emailing kmartgroupcareers@kmart.com.au.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Retail

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