Digital Marketing Manager

4 weeks ago

Gold Coast, Queensland, Australia CoolHed Pty Ltd Full time
Overview

Plan and manage full-funnel digital campaigns across Meta, Google, TikTok, and YouTube. Build awareness through short-form video, influencer collaborations, and user-generated content. Encourage interest through customer testimonials, in-depth case studies, and scientifically supported educational resources covering stress management, recovery strategies, sleep optimization, and performance improvement. Manage conversion campaigns, including presale urgency offers and retargeting. Oversee content production: social media posts, email campaigns, SEO content, and website updates. Collaborate with video production teams to deliver premium short-form content. Coordinate influencer and UGC creator partnerships for authentic storytelling. Optimize campaigns daily, track performance, and ensure ROI targets (3–5x ROAS within 90 days). Preference of videography skill. Manage reporting dashboards and provide insights for continuous improvement.

Skills & Qualifications

Proven experience in digital marketing, ideally with wellness, health tech, or consumer products. Strong knowledge of Meta Ads, Google Ads, TikTok Ads, and SEO. Hands-on experience with email marketing tools (Mailchimp, Klaviyo, or similar). Ability to analyze data, track KPIs, and optimize campaigns for performance. Strong storytelling and content strategy skills. Experience managing video shoots and/or UGC creators is a plus. Excellent communication and project management skills. This role will begin with a 1-month paid trial period to ensure strong alignment and measurable results. If the partnership is successful, the role will continue on a long-term basis. The longer we work together, the more benefits you will receive, including performance bonuses, growth opportunities, and expanded responsibilities as we scale globally.

What We Offer

Opportunity to launch a category-defining wellness product with global potential. Creative freedom to test, learn, and scale successful strategies. Collaboration with passionate founders, athletes, and health advocates. Competitive compensation with increasing rewards over time.

Application details

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

  1. Which of the following statements best describes your right to work in Australia?
  2. How many years' experience do you have as a digital marketing manager?
  3. Do you have experience with Search Engine Optimisation (SEO)?
  4. Which of the following online advertising methods do you have experience with?
  5. How many years of project management experience do you have?
  6. Do you have lead generation experience?

What can I earn as a Digital Marketing Manager


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