Digital and CRM Specialist

Digital and CRM Specialist role at Volkswagen Group Australia

Volkswagen Group Australia is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands which include Audi, CUPRA, Skoda and Volkswagen.

Volkswagen Commercial Vehicles is more than just vans and utes—we're the backbone of businesses, trades, and communities across Australia. We pride ourselves on engineering vehicles that are versatile, durable, and intelligently designed to support those who keep the country moving. Our commitment to innovation, customer-centricity and product excellence continues to push the boundaries of commercial mobility. Join a brand where your work supports real-world impact, and be part of a team that combines strategy, creativity and performance to drive results.

Reporting directly to the Head of Marketing and Product, you will play a key role in executing Volkswagen Commercial Vehicles' digital and CRM strategies. You'll manage website performance, oversee CRM campaigns, optimise digital journeys, and ensure our brand message connects with customers and dealers alike.

• Overseeing website content, campaign offers, product launches and finance integrations.
• Managing agencies to deliver SEO, SEM, CRO and user experience improvements.
• Conducting analytics reviews and implementing actions to optimise performance.
• Coordinating updates across product, aftersales, and finance teams.
• Ensuring brochures, pricing, configurators, and stock search remain accurate and up to date.
• Managing campaign activity across email and social channels.
• Leading agency briefing, compliance checks, UAT testing and deployment.
• Maintaining and optimising automated journeys including Lead Nurture, Welcome and Retention.
• Developing communication calendars to ensure consistency and frequency.
• Partnering with Area Sales Managers and dealers to improve lead response and conversion.
• Driving integrated social strategies in partnership with agencies.
• Overseeing ambassadors, influencers and content partnerships.
• Managing reporting frameworks and KPIs to measure impact.
• Supporting annual budget planning and tracking with Finance.
• Managing purchase orders and ensuring cost control.
• Delivering reporting, dealer communications, content shoots and event support as required.

To be successful in this role, you will bring:

• A Bachelor's degree in Business/Marketing (desirable).
• 5+ years' experience in digital marketing, CRM, or agency-side roles.
• Strong knowledge of digital channels, CRM systems, and marketing automation.
• Experience managing agencies and campaign execution end-to-end.
• Excellent project management skills with the ability to balance multiple priorities.
• High attention to detail and accuracy.
• A proactive, solutions-focused mindset with strong communication skills.

Working at VGA provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.

If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, APPLY NOW

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the dedicated Talent Acquisition Business Partner, Rhiannon Hardie via email at

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industries: Motor Vehicle Manufacturing

Referrals increase your chances of interviewing at Volkswagen Group Australia by 2x