Social Media And Pr Specialist

3 weeks ago

Melbourne, Victoria, Australia Buscojobs Full time

Social Media and PR Specialist

Location: Williams Landing, VIC, AU

Category: Merchandise & Marketing

Work Type: Permanent Full Time

Who are we?

At Target, we deliver quality products at prices the whole family will love for longer. We're known for quality pieces made for you and your life. As one of Australia's most renowned retail brands for nearly 100 years, we hold a special place in the hearts of Australian families. We're proud of our history and excited about our future, and we're looking for passionate people to join us.

What will you do?

Due to growth in our Marketing team, we have a new opportunity for a Social Media and PR Specialist to join Target. We are also moving to a new office in Chadstone, Australia's fashion capital.

Your primary focus will be executing strategic PR plans, organic social media, events, and providing tactical communication support to Target Australia. You will work with the PR & Social Media Manager to implement PR campaigns that enhance our reputation, collaborate with various teams to create and execute PR initiatives, and produce on-brand editorial content such as media releases, reports, blogs, videos, social narratives, and key messages.

You will develop compelling story angles, pitch to media, manage product placements and PR events, and implement influencer and social media programs. Post-campaign, you will assess success metrics and share learnings.

Responsibilities include, but are not limited to:
  • Align PR and communication activities with strategic and business objectives.
  • Review and adjust strategy in collaboration with the Manager PR & Social Media.
  • Implement and amplify organic social media strategies.
  • Develop agency briefs and execute campaigns, including store-specific strategies.
  • Report progress and success to relevant stakeholders.
  • Create and manage internal and external media materials.
What are we looking for?

The ideal candidate will have at least 3 years' experience in a complex national business, providing reputation advice across all levels, with excellent stakeholder management skills, especially with media and bloggers.

Required skills and qualifications include:

  • Excellent written and verbal communication, event management experience
  • Up-to-date social media knowledge and trends
  • Proficiency in Microsoft Office, Adobe Acrobat, Photoshop, and database management
  • Passion for customers and the brand
  • Strong collaboration, influencing, and organizational skills
  • Ability to manage complex issues independently
  • Leadership qualities, attention to detail, and ability to work under pressure
  • Proactive attitude and confidentiality awareness
Benefits we'll offer:
  • Flexible hybrid working options
  • Team member discounts across Target, Kmart, Bunnings, and Officeworks
  • Free OnePass membership for delivery benefits
  • Exclusive discounts and benefits through our program
  • Participation in bonus programs
  • Free onsite parking
  • Inclusive parental leave and support programs
  • Learning and career development opportunities
  • Mentor Program participation
  • Kudos recognition program
  • Share purchase options through salary sacrifice
  • Career opportunities within Wesfarmers Group
We believe in belonging

We celebrate diversity and are committed to inclusive, safe environments. We encourage applications from all backgrounds and are happy to accommodate workplace adjustments upon request via email.

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