Digital Manager

Digital Manager - Owned Channels (Maternity Leave Contract)

Join Us in Shaping the Gold Coast's Story

At Experience Gold Coast, we're on a mission to position the Gold Coast as the lifestyle capital of the world. We play a pivotal role in supercharging the city's visitor economy by unlocking bold outcomes across tourism, events, arts & culture, and education. We believe in inspiring innovation, acting boldly, and doing work that creates real impact for our city and its people.

Our marketing team is growing To strengthen our digital capability, Experience Gold Coast is seeking an experienced Digital Manager – Owned Channels, for a 15-month parental leave cover contract.

This role will lead the strategic delivery and day-to-day performance of our owned digital platforms, including websites, email, SMS, and apps. You will balance strategic direction with hands-on execution, ensuring these channels are optimised, integrated, and delivering measurable outcomes for the visitor economy.

Lead the management, performance, and continuous improvement of owned digital channels to deliver seamless and engaging user experiences.

Oversee campaign deployment across email, web, apps, SMS and push channels, ensuring accuracy, accessibility, and brand alignment.

Develop and deliver platform roadmaps, driving innovation, integration, and improved audience engagement.

Manage upgrades, redesigns, and feature rollouts, including apps and CMS improvements.

Monitor and report on channel performance, turning insights into recommendations that drive engagement, conversion, and retention.

Foster a culture of test-and-learn across platforms to continuously optimise outcomes.

Lead and mentor a small team (Email Marketing Specialist, Web Developer, Digital Marketing Specialist), encouraging collaboration, curiosity, and growth.

Partner with internal teams and external agencies to align channel activity with campaign, brand, and organisational objectives.

Tertiary qualification in Marketing, Digital Media, Communications, Information Systems or similar.

3–5 years' experience managing digital platforms such as websites, email, apps, or marketing automation systems.

Strong proficiency with CMS (ideally Sitecore), ESPs, and analytics tools such as Google Analytics.

A proven track record of delivering integrated, multi-channel digital campaigns in collaboration with media, creative, and analytics teams.

Excellent organisational and project management skills, able to manage multiple platforms and competing priorities.

Strong communication skills to engage stakeholders across technical and non-technical teams.

Demonstrated leadership skills to manage and develop a small team.

A proactive, solutions-focused mindset with adaptability in fast-paced digital environments.

Here at EGC, our staff enjoy a range of staff benefits including the following:

• 4 days of Empowerment Time per year – to focus on personal growth and wellbeing
• Sonder – our team member care system
• Access to Learning Lab – with up to 1,000 development courses
• Discounts on food & beverage at the HOTA precinct (HOTA Café, The Exhibitionist, and Palette Restaurant)
• Discounted tickets to cinema, events, and activities

If you're a digital channel leader who thrives on blending strategy, technology, and creativity to deliver measurable impact, we'd love to hear from you.

To apply, please submit a brief covering letter along with your resume.

Experience Gold Coast values diversity and inclusion. We are dedicated to providing equitable employment opportunities and welcome applications from individuals of all cultures, genders, ages, Australia's First Nations Peoples, LGBTIQ+ communities, and people with disabilities.

Closing Date: 4pm 22 September 2025

Salary match
• Number of applicants
• Skills match

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• Which of the following content management systems (CMS) do you have experience with?
• Which of the following web analytics tools are you experienced with?
• How many years\' experience do you have in digital marketing?
• What\'s your expected annual base salary?
• How much notice are you required to give your current employer?

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