Marketing Lead

4 weeks ago

Melbourne, Victoria, Australia Philanthropy Australia Full time
Our clientPhilanthropy Australia is the national peak body for philanthropy organisation working to achieve a generous and inclusive Australia through more and better giving.Philanthropy Australia is an independent non-profit organisation with more than 900 members including non-profit organisations, trusts and foundations, families, professional advisers and companies.The organisation advocates for and provides education and resources to Australia's philanthropic and non-profit sectors.The role Reporting to the Director Marketing and Communications, the Marketing Lead plays a pivotal role in creating and delivering marketing strategies to support both brand awareness and membership acquisition and retention.With a level of autonomy and with the benefit of a broader team, this role is equally a content creation opportunity in addition to bringing both a digital and traditional marketing lens.
This role requires passion, commitment and a genuine engaging nature.In addition to this, the Marketing Lead is responsible for the following: Developing and delivering strategic end-to-end marketing planning Project managing all marketing activities for events and the biennial national conference to lift engagement and participation All digital and traditional marketing advertising projects Project coordination Market insights, using Salesforce, SEO, Squarespace, Wordpress – developing dashboards and data insights to further marketing planning for the new organisational strategy Create an uplift in brand awareness nationally to increase both membership sales and retention and exposure of the organisation's messages to Australia's philanthropic community Supporting research, membership and engagement Manage SEO/SEM, Canva, Vimeo, Social Media engagement and email marketing Monthly reporting and insights to further develop engagementSkills and experienceTo be successful as the Marketing Lead for Philanthropy Australia, you will have the following:5–8 years' experience in marketing or a related field Proven track record of conceptualising and delivering marketing and digital marketing strategies to enhance brand awareness and acquisition of members/audience Exceptional stakeholder engagement with both internal and external groups with an educational focus on marketing in the organisation and the benefits Experience in delivering and developing brand awareness and growth Demonstrated digital marketing experience including delivery of multi-channel campaigns Event coordination is advantageous but not essential Exceptional written and verbal communication skills A background in complex stakeholder groups, including member services where applicable Budget coordination is desirableThis role is a hybrid role (Melbourne CBD based) with flexibility.
Philanthropy Australia is looking for a passionate, energetic and commercial professional, who has inspired ideas and is a team player.
To apply Click on the apply now button, or for a confidential discussion, please contact Lyndsey Walker at deliberate Impact – Philanthropy Australia are an equal opportunity employer and encourage all applicants to apply.Please note, any third party applications will be sent to deliberate Impact recruitment for review – deliberate Impact are the proud recruitment partner of Philanthropy Australia.

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