Consumer Channel
1 month ago
In Consumer Channel Sales & Marketing (CCSM) our purpose is to create value with our partners by delighting consumers through innovative experiences. We're positioned right at the intersection of customers, hardware partners, and channel partners. Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption.
Our purpose for Consumer Channel & Partner Marketing (CCPM) is to be the voice of consumers, create visibility and love for our brand and add value through innovative and inclusive marketing.
In this role, you will develop an omnichannel strategy to support our Devices and Creativity (Surface, Windows and M365) ambitions and business goals. You will work with partners to influence the design of unique Microsoft experiences across channels and at every touchpoint in the journey, working across organizational boundaries to deliver integrated consumer marketing, execution excellence and brilliant basics.
You will act as a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix, thinking globally while acting locally. You are passionate about leveraging data and insights to create more personalized experiences and maximize ROI.
By joining the ANZ Consumer Channel & Partner Marketing team, you'll collaborate closely with Category and Sales teams locally to drive full-funnel marketing for an exciting ecosystem that continues to grow. As part of the regional team, you'll have the opportunity to share learnings and best practices with other markets as well as leverage the regional infrastructure for support and shared platforms.
Team leadership is important in this role and we look to our leaders to create clarity, generate energy and deliver results. You're a culture-builder, attracting and retaining talent across unique perspectives and diverse backgrounds.
This role is flexible in that you can work up to 50% from home depending on Microsoft office proximity.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Deliver an omnichannel strategy and full-funnel marketing plans across consumer channels to drive profitable sell-through and build brand advocacy.
Omnichannel Strategy
- Activate ecommerce sales motions through digital marketing excellence, mobile-first executions and social commerce
- Influence conversion both in-store and online through seamless and connected shopper journeys
- Optimize retail presence by landing and maintaining in-store programs and experiences
- Build brand advocates among retail sellers and consumers through training, evangelism and community engagement platforms
- Land best-in-class product launch moments, key seasonal initiatives and sustain marketing
Consumer and Partner Marketing Execution
- Assess partner capabilities to maximize opportunities and create joint value
- Drive partner planning and investment strategy leading to Partner Marketing Plans to maximize reach and effectiveness
- Activate partner marketing principles to co-create targeted marketing campaigns with partners to support our lines of business, establishing clear KPIs and marketing value
- Leverage robust analytics and insights to create better investment strategies and execution across marketing investments to drive greater business impact
- Coordinate with consumer marketing teams across the organization to ensure effectiveness in thru the line planning
Team Growth & Development
- Attract, build and retain a high-performing, diverse team
- Inspire people to do their best work and ensure the growth in the skills and capabilities of the team
Qualifications
Required/Minimum Qualifications
- Bachelor's degree in Business, Marketing, Communications, Public Relations or related field AND 10+ years' digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience.
Additional or Preferred Qualifications
- 10+ years of marketing industry experience preferably in the retail space with experience managing multiple product categories and a complex sales motion
- Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
- Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
- Understand the omnichannel buying journey, well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
- Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
- Excellent written and oral communication skills, ability to be a great listener.
- Strong, demonstrated, presentation skills to groups of all sizes and levels and a successful track record of sales and negotiation skills, including advanced sales knowledge
- Business and financial acumen – Experience managing suppliers, working across business functions and entrepreneurial flexibility to support trends, market dynamics and new channels
- Ability to engage and influence at senior levels – strong executive presence and cross-functional collaborator
- Experience managing ambiguity and rapid change – demonstrate agility and risk-taking
- Proven track record managing and developming high-performance, diverse teams
#cso
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ) .
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